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Style Bytes
15 October 2020

In Conversation With: Kristy Wu from Kristy Who

Behind the scenes with Melbourne-based digital content creator, Kristy Wu.

A digital creative, Kristy welcomed us to peek inside her life beyond the phone screen, and how she’s been keeping busy during one of the longest lockdowns 2020 has seen.

Words By Brittany Lyons

You may recognise Kristy Wu by her super polished, 90’s influenced monochromatic Instagram profile @kristywho.

But ever wondered about the twenty-something-year-old Melbourne-native behind the Instagram profile?

We (digitally) sat down with Wu to learn more about the girl behind the Instagram Grid…

Rewinding back a few years, Wu’s knack for blogging quickly became an introduction into the world of content creation and influential marketing. It was actually a partnership with Melbourne Shopping destination St Collins Lane in 2016, that well and truly catapulted her onto the fashion/content scene, and well, she has never looked back.

Since graduating from a degree in Marketing and Commerce soon thereafter, Wu managed to expertly amalgamate her newfound industry experience with tertiary education and create a very successful personal brand.

Quickly following, Wu’s ability to influence became apparent and grew into her full-time gig.

The @kristywho of today stands as a perfectly curated depiction of style, interiors, mood and food, with a healthy splattering of brand partnerships throughout.

Inviting her 110,000 odd followers into her day to day life, it’s no surprise we have all been able to experience the rollercoaster that is 2020, right beside her.

Without seeming too COVID-cliché, Wu has had to diversify her approach to content creation these past few months.

With events seeming like a distant memory and photoshoots just as novel, Wu has replaced her brunching and travelling content with activities more 2020 appropriate. Alongside launching a very successful Vlog and YouTube channel, she has fully succumbed to the isolation trend of embracing baking and DIY home improvements.

Though, being a style authority and trendsetter above all else, it’s all but obvious that fashion and style play a massive role in her digital identity.

With an expert ability to mix high-end with the accessible, and a particular penchant for all things monochrome, her sense of style remains quintessentially her own, and we love her for it.

We were able to chat a little more on the evolution of Kristy’s personal style…

BL (MONDE): How has your personal style evolved over time?

KW: I’ve always had a thing for neutrals ever since I could remember. But compared to a few years ago, I used to wear a lot more tailored and structured clothes, like blazers, heels, shirts and black suit pants. These days, I find my style is more relaxed, more fun and a little more reflective of my age.

BL: Tell us about some of the go-to/staple brands in your wardrobe.

KW: I like to shop from a wide range of brands, but for cool trendy pieces I love shopping on ASOS – there is just so much selection! Alexander Wang has always been my favourite designer (my first designer bag actually was by Alexander Wang) and I like to treat myself to a piece from his collection every few seasons.

Oversized blazers are a staple piece in my wardrobe and most of them are vintage, but I also love shopping from the men’s section because I prefer the boxy fit.

BL: What is the go-to product you cannot live without?

KW: Right now I have been wearing high waisted black, baggy jeans a lot – I find they go with everything!

In terms of beauty, I can’t live without my Anastasia Brow Wiz and a black liquid eyeliner because a full brow and cat-eye have always been my go-to look; I feel it really makes a huge difference. 

You can check out (and shop) more of Kristy’s favourites things and wish list here.

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