REFY Beauty: The Revolutionary Brand by Jess Hunt

A young yet intentional brand, REFY was brought to us not all that long ago, with a mission to simplify beauty.

Dating only back a handful of years, 2020 to be exact, REFY launched with understated yet elevated brand identity as testament to it’s ethos; ‘creating products and a community that inspire you to be your most confident self.’

When compared to other ‘celebrity’ or ‘influencer’ beauty brands, there is a clear mission to create products that are not only versatile when it comes to their application, but deliver on their promise. Efficacy is a clearly defined part of REFY’s brand DNA which make their considered and thoughtful approach to producing in a densely saturated market, a testament to a need, rather than a cash grab by two people of influence.

Jenna Meek & Jess Hunt, entrepreneurs and brand owners in their own right, decided to join forces and create REFY when an idea about a revolutionary eyebrow product identified a gap in the market. Now considered their #1 cult-status product, and readily available to purchase to this day, REFY’s Brow Sculpt was the catalyst in launching this now very successful beauty brand.

The gel itself appears as a white paste-like consistency, thicker than most others, and dries completely clear. One of the best things about the REFY Brow Sculpt is the hidden brush duo underneath the lid of the applicator. This half comb half brush wand is essential to the perfect application of the sculpting formula.

Since the formative REFY days of just brow products, the duo have successfully diversified their beauty offering, with Hunt & Meek adding a generous range of products to the REFY repertoire. Examples of this are the VIRAL Face Primer with a revolutionary applicator, as well as the cream bronzing products which are meant to achieve a flawless sun-kissed glow.