Pantone Colour of the Year 2023 – Viva Magenta

The sexy shade of magenta has been selected as Pantone’s Colour of the Year, confirming that 2023 is all about being brave, strong and fearless. But it is the inspiration for choosing it that is perhaps most enchanting with its main characteristic being that it is rooted in nature, escaping the technological heavy world of today.

While it is sometimes categorised as being part of the red family, it also boasts of shades of pink and purple tones. This beautiful mix makes it the perfect shade for monochromatic dressing, because you can shake it up with different hints of red, pink and purple, and still achieve a flawlessly on-point outfit.

Due to the colour’s various tones, it can strike the perfect balance between warm and cool. This unique quality makes it the perfect year round colour because while the seasons change, there will be little you have to do to shake things up on the beauty front.

While some may see Viva Magenta as a more daring look within the house, we say who cares. Fight the urge of sticking with more neutral tones and spice it up a little with some dramatic statement pieces. Whether this means going to the extent of a velvet couch (which we love!) or just adding simple little trinkets around the house, you honestly can’t go wrong.

If you are someone that is definitely on board with a velvet Magenta-coloured addition to your house, then we believe that the Heritage Amelie and Heritage Vivienne cushions will be right up your alley. Perfect for adding a touch of colour, they will make the space more comforting and cosy.