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Celebrating Female-Owned Brands Built on Inclusivity this IWD
We're celebrating International Women's Day 2024 by shining a light on 5 women-led brands.
This years #IWD theme is 'Inspire Inclusivity', built on the notion 'When we inspire others to understand and value women's inclusion, we forge a better world.' To commemorate this year's theme, we've hand picked 5 women-created brands that not only harness inclusivity, but celebrate it. Lets jump in!
Words By Brittany Lyons
Live Tinted
Where clean beauty, virality and inclusivity meet!
Live Tinted is the love, brain and beauty child of South-Asian beauty entrepreneur and businesswoman, Deepica Mutyala. Mutyala is best known for a 2015 viral YouTube upload, in which she covered her dark under eye circles with red lipstick. This clip soon banked her cameos on prime-time morning American TV shows, and this is where Live Tinted was born.
This cohort of beauty products boast clean, vegan, hydrating and caffeine-free formulas, plus, MOST importantly, are available in a plethora of inclusive shades. Yes, celebrating all complexions is what Mutyala promised, and it’s what she continues to deliver.
The products you can expect coming out of the Live Tinted fold are ingenious skincare products such as the Super Bright 15% Vitamin C Stick, featuring a highly stable form of vitamin C that seriously elevates your glow game. A fun way to apply your antioxidants in the morning.
If you’re interested in cosmetics, then allow us to point yon in the direction of of the Hue Gloss. Designed specifically to suit different skin tones, this gloss is available in a variety of shades to complement your complexion, perfectly.
Live Tinted Superbright 15% Vitamin C Serum Stick 15g, $59.44, Cult Beauty
Naghedi
A culmination of experience in the accessories industry, a penchant for treading lightly on our earth and complete talent for timeless design, 2016 saw the birth of NAGHEDI.
Founded by Sara Naghedi, a New York native and mother, NAHJEDI exist as a brand of handbags that can outlast a single season, utilises state of the art fabrics, like neoprene, and are durable.
You may recognise the iconic NAGHEDI designs as a woven tote bag, crafted in hues that will never go out of style and with simple handles that offer versatility and ease.
What else can you can expect from a NAGHEDI bag? Cruelty free, handmade and the peace of mind that everyone, no matter their preference when it comes to leather/non-leather and style, can enjoy. This is inclusivity!
Go-to styles to note if you’re new to the NAGHEDI world? The St Barths Woven Tote Bag. Shop it in an variety of hero hues like Green, Burgundy and Brown.
OUAI
We’re sure you’re already aware of the hair, scalp and body giant that is OUAI , but just in case you’re not, lets get into it.
OUAI, pronounced ‘way’ is a slang way of saying yes, kinda like ‘yeah’, in French, or more specifically, in Parisian. This is a not so subtle nod to the inherit chicness that OUAI is all about!
The mother of OUAI is none other than celebrity hair stylist, a member of the Kardashian’s inner circle and lady-entrepreneur, Jen Atkin.
“I’ve used every hair product on the market and spent years talking to my clients and social followers about their hair. I’ve struggled to find a haircare brand that my friends and I could relate to. It was my goal to take these conversations and create the first socially-connected haircare brand.” – Jen
OAUI is all about caring for hair types of all backgrounds, skins of all tones and textures and Atkin even included a range for our fur babies. Thats right, you can shop posh shampoos and more for your pooch!
Feeling like you’re unsure of where to start when it comes to these deliciously smelling, performance-guaranteed and luxurious products? NO OUAI, here are some suggestions.
Some of Atkins most coved products have to be Wave Spray, Body Créme and Fur Bebe Shampoo.
Spanx
Way before Kim Kardashian attempted to monopolise the shapewear and undergarment market, SPANX existed.
Yes, SPANX walked, so SKIMS could eventually run, but we havent forgotten about the woman behind the revolutionary shapewear brand that reshaped the undergarment category, forever.
Back in 1998, genius was born when SPANX‘s female founder, Sara Blakely was getting ready for a party and due to not having the right undergarment, took to a pair of pantyhose with some scissors. The rest? Well thats history!
With a focus on solving wardrobe woes, the SPANX brand has since grown to offer bras, underwear, leggings, active and more. SPANX has secured its place in women’s hearts and in pop-culture, thanks to becoming a household name and owning this category until the 2010’s when Kardashian disrupted the industry.
In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Go girl!
The SPANX of today exists as a force of inclusion as it allows women of all shapes, sizes, colours and styles to feel great in their outfits. SPANX is all about supporting and nurturing women’s confidence, and we think it’s a brand built on beautiful foundations.
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Sleeper
Sleeper is an authentic mid-luxury brand dedicated to crafting garments for life’s celebrations, created by Ukranian duo, Kate Zubarieva and Asya Varetsa.
‘At the heart of Sleeper lies deep-seated empathy and authenticity. We treasure the individuality of each relationship, respecting personal choices and embracing authentic voices. Our passion for our products is intertwined with our admiration for the women who resonate with the essence of Sleeper – our vibe, our energy, and the heartfelt dedication woven into each collection.’ – Zubarieva & Varetsa
Known for blurring the line between day and night, relaxation and routine, weekdays and holidays, Sleeper accompanies you throughout life’s diverse journey.With every creation, Sleeper infuses the comforting essence of home, ensuring that every experience and moment feels uniquely yours.
Expect upmarket pyjamas, fit to wear outside of the bedroom and beyond. Sleeper is best known for their whimsical silk pyjama sets, adorned with fluffy feathers at the seams and adored by bridal parties for the last decade or so.
Sleeper are inherently committed to creating attire empowering women from all walks of life.
Whether you choose to wear the Pastelle Feather Trimmed Jacquard Shirt Dress, inside the house or out, we’re sure you’ll feel empowered and fabulous, either way.
Sleeper + NET SUSTAIN Pastelle Satin-cloqué Pajama Shirt, $448.83, Net-A-Porter
