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Casablanca: The New Sports-Luxe Brand Injecting Colour Into Menswear
Boasting all the luminosity and unique architectural integrity of Morocco’s largest city, Casablanca is your new favourite clothing brand.
Founded by Pigalle’s co-founder and collaborator of Virgil Abloh, Charaf Tajer proves that if you want something done right, you have to do it yourself.
Silk Shirts
Casablanca’s popping colours, luxurious fabrics, laid-back silhouettes, and tongue-in-cheek motifs are a godly mix of sportswear and old-world elegance.
Perhaps what Casablanca is best known for is their silk shirts adorned with whimsical illustrations and patterns.
These fluid silk shirts promote a relaxed look, however, the dedicated finishes, such as concealed button plackets, sew them into the top tier of statement shirts.

Sweaters
If there is one garment Casablanca makes that is the perfect gateway into their ultra-tropical holiday dressing, it’s their sweats and jumpers.
Blissfully blending a rainy-day binge-watching staple with the colours of a Wes Anderson film, these swetaers are whimsical and comfortable.
Each collection is a homage to Tajer’s travels, taking inspiration from wherever he can find it.
Airways Embroidered Sweatshirt, $464 – available at Farfetch

Jackets
After searching endlessly, and to no avail, for clothes that he wanted to wear, Tajer decided to create Casablanca.
Cementing the designer’s place in the competitive industry, Tajer’s ability to make his unique and bold patterns not only work but thrive in jacket form is unparalleled.
Adding accents such as sheared collars and incorporating the brand’s monogram pattern makes these outerwear garments a cut above the rest.

Pants
The coordinating nature of these garments exudes a calm confidence. Casablanca is well and truly making a home for itself among the high fashion brands.
The ultimate example of après-sport, these pants are the most stylish garments that still pass for loungewear.
Made from materials like premium cotton and silk, and tailored with comfort and precision in mind, you’ll be hard-pressed to hop out of them.
Green Tennis Club Island Lounge Pants, $455 – available at SSENSE
