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1 September 2023

Berry Glam: Get the Strawberry Makeup look!

Embrace the sweet allure of Hailey Bieber's strawberry makeup look by blending rosy hues and dewy finishes for a fresh and flirty vibe that's simply irresistible.

The strawberry makeup look is taking over everyone's social feeds, thanks to Hailey Bieber. Add a dash of whimsy to your beauty routine with a nod to the playful hues of ripe strawberries. Get to know and nail the technique below for a fresh look to elevate your makeup routine.

Words By Erin Visagie


The strawberry makeup look is perfect for enthusiasts who want fresh, flirty makeup that can be worn all year and looks natural enough to pass for no makeup. To get started, think skincare first.

It is essential to prep your skin thoroughly for makeup application using skincare products and primer to have a perfect canvas for your makeup and to leave you with a lit-from-within glowy look.  Hailey Bieber uses Rhode Beauty Glazing Milk and Peptide Glazing Fluid to create a glowing base for her strawberry makeup tutorial. Sadly, Rhodes is not available in Australia, yet. Luckily, we have some great dupes for you! Laneige Glowy Makeup Serum is one of our favourites for achieving a dewy glow and restoring your skin’s barrier and hydration. This serum contains natural diamond mineral powder to give your skin a soft, shimmery shine and ceramides to keep it hydrated.

Our other recommendation is Summer Fridays Dream Oasis Deep Hydration Serum. It creates that instant, dewy, moisturised effect to protect skin from environmental aggressors, and it can be used underneath makeup or just as part of your skincare regimen!

Browse some more amazing skincare saviours below.

Laneige Glowy Makeup Serum, $44.75, Beauty Bay


The next step is to ensure your brows look amazing; it’s all about making them look cute, laminated, and fluffy by brushing them up. You’ll need to take your favourite spoolie brush and a few drops of brow gel or just your fave brow product to achieve fluffy brows. First, brush your brows up with the spoolie brush. Then, apply a few drops of brow gel to the spoolie brush and brush it through your brows in an upward motion into the natural shape you desire. This will help to keep your brows looking fluffy and luscious all day.

Not only does the Anastasia Beverly Hills Brow freeze come highly recommended by makeup artists, but it also keeps your brows in place all day long (like they won’t move) and allows for a feathered, full-brow look without leaving any residue behind! Is there anything not to love?

You can also try Sephora Collection Shape & Set Clear Brow Gel, which is also budget-friendly but super-effective. It has two sides and is excellent for styling and laminating your brows at home, leaving a gorgeous natural finish!

See more brow saviour products below.

Anastasia Beverly Hills Brow Freeze 8g, $40, Adore Beauty


It’s now time to create that bronze goddess vibe. Using a cream bronzer like Hailey Bieber’s choice in her tutorial, The Tom Ford Shade and Illuminate Cream Contour Duo, it’ll help you achieve a natural yet defined look that blends seamlessly into your skin.

The best tip for flawless application is to suck in your cheeks to find the hollows of your cheekbones, brush upwards with your bronzing brush over your cheeks, nose bridge, and forehead to create a lifted appearance and blend well.

You will then need to apply concealer to anywhere that needs it to achieve the strawberry makeup look. Generally, Hailey applies concealer to her under-eye region and the contours of her nose and lips, but you can also use concealer on any blemishes you have. Dab it with clean fingers or a small fluffy brush so that it blends seamlessly. One of my favourite concealers is Maybelline Fit Me Concealer; it’s creamy, pigmented, and buildable. This product is ideal for a no-makeup-makeup look like Hailey’s because it provides a natural finish that doesn’t crease.

Below, we’ve rounded up some of our favourite cream bronzers and concealers.

Tom Ford Shade and Illuminate Contour Duo, $161, Harrods


By creating glowing, flushed cheeks, you’ll bring out the striking strawberry aspect of this look. A touch romantic, flirtatiously playful, and nostalgic, this makeup look exemplifies the coquette style. To create her fresh strawberry shade, Bieber blends two cream blushes (a light pink and a dark pink) and blends them in the highest points of her cheekbones.

We recommend a shade like ‘encourage’ (a gorgeous pink neutral shade) in the Rare Beauty Soft Pinch Liquid Blush; its long-lasting, easy-to-blend formula creates a gorgeous, dewy finish.

Mix it with the darker pink blush shade ‘Blooming’ from the BEAUTY BAY Liquid Cream Blush Vault; it’s a cute set of four multi-use, satin finish lip and blush products, and it’s super easy to blend, buildable and has a cute angled applicator for flawless application.

Put a thin layer of either highlighter or bronzer on your eyes for a subtle yet cute look, and use a peach-coloured highlighter where your face catches the light. We recommend Laura Mercier’s RoseGlow Liquid Highlighter in the shade ‘peach bronze’. Just dab a dot or two onto your cheekbones for that lit-from-within finish.

Discover more gorgeous blushes and highlighters below.

Rare Beauty Soft Pinch Liquid Blush 7.5ml, $41, Sephora


Add some fake freckles to your skin to mimic strawberry seeds to achieve this supernatural strawberry look. With Freck Beauty’s XL Faux Freckle Cosmetics Neutral, you can create natural-looking freckles where you can dot a few freckles along the bridge of your nose, under your eyes or on your cheekbones. Apply the product in small constellations on your face and blend it with your fingers. The more space you add between freckles, the better and more believable they will look.

Rock a simple eye look with a small flick of brown liquid or pencil liner and some stunning mascara to bring your eyes to life. A brilliant pencil liner to try, Make Up For Ever Artist Color Pencil is a waterproof eyeliner pencil for an effortless natural liner look. Make your lashes stand out with Revolution’s 5D Lash Waterproof Mascara. The game-changing mascara instantly lengthens, lifts, volumises, and adds definition to the lashes with just one swipe. The jet-black, waterproof formula is your new essential to take your lashes to new heights and is my personal favourite.

Browse Monde’s top freckle and mascara picks below.

Freck XL Faux Freckle Cosmetics Neutral, $45.50, Beauty Bay


If you’re seeking the perfect lip look to complement your stunning strawberry appearance, we recommend going for a soft, pink lipstick shade with a glossy finish. This will give you a subtle yet natural effect that’s sure to turn heads. If you’re looking for something more dramatic, why not add a layer of glittery lip gloss for some extra sparkle? Whatever your preference, we’ve got you covered with some fantastic lip products to help you achieve your desired look.

For a cult-favourite natural and long-lasting definition, we suggest trying the Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk. Not only is it waterproof, but it also lasts for up to six hours! This will give you the perfect base for your lipstick and ensure it stays put all day long. If you’re after a glazed-gloss moment like Hailey Bieber’s tutorial, we recommend combining a neutral pink lip liner with cream blushes and gloss. This will give you a beautifully cohesive look that will make you feel like a million bucks.

Our top pick for a glossy, stunning lip look is the VIEVE lip dew in the shade ‘cherub’. This non-sticky, moisturising lip product provides a natural colour for a soft pout that’s sure to turn heads. So, if you’re looking for the perfect lip look, be sure to give this one a try!

Charlotte Tilbury Lip Cheat Lip Liner Pillow Talk, $35.31, Net-A-Porter