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Sustainability 17 April 2024

Sustainable Brands to Shop at The Iconic this Earth Day

This year, we're celebrating homegrown brands shoppable at The Iconic, who are embracing practices that prioritise planet over profit.

Earth Day's 2024 theme is Planet vs. Plastic. Here are 5 brands to shop this Earth Month, who are dedicated to being slow(er) and sustainable(er) when compared to other Australian names.

Words By Brittany Lyons

Madre Natura

madre natura is an Australian based purpose-driven brand that explores contemporary shapes through distinct design elements of precise craftsmanship.

Translating directly from Italian, ‘madre natura’ means ‘mother earth’, and that commitment to earth, right from the name, is why we have selected this brand to be part of our Earth Day 2024 wrap up.

Founded by Jackie Galleghan in 2020, madre natura was created with the vision to create timeless, beautiful garments which embrace sustainability, circularity, ethical production and adopt a slow fashion approach.

Each womenswear collection is designed, crafted and finished in Sydney by a small team of artisans using exclusively sustainable and renewable materials. The brand will use materials such as deadstock where available, plus surplus fabrics and organic cotton elsewhere. These materials have been selected for their durability and low-environmental impact, and with the intention for each piece to be loved and cherished for many years to come.

Known for redefining the notion of modern nostalgia and infused with a sense of cool, applying soft tailoring and reinvention of elevated classics that are crafted responsibility and locally. Every natura madre piece is crafted with a conscious approach, an investment, made to last.

More than a sustainable fashion label, madre natura seeks to shift our collective conscience into a more mindful and respectful attitude towards our wardrobe, one in which we buy less, buy better and keep longer and when finished, return back to be recycled once more. Shop madre natura at The Iconic below.

Madre Natura Eucalyptus Tie Front Midi Dress, $400, The Iconic

Friend of Audrey

Labelled as an homage to the late yet ageless style and sophistication icon, Audrey Hepburn, Friend of Audrey exists as luxurious ready-to-wear collections that are the perfect balance of classic and contemporary.

Founded back in 2015, in Sydney Australia, Friend of Audrey‘s vision has been intact since day dot, ‘to create a curated wardrobe that is thoughtfully designed, responsibly produced and never go out of style’. Each collection and each individual piece harnesses simplicity, comfort and sophistication , just like Audrey Hepburn.

This female-owned and led brand are all about bringing to us ready-to-wear that is long lasting, both in style and quality. By embracing classic silhouettes with a modern spin, their array of simple, yet refined pieces are tailored to the lifestyle of the modern woman on-the-go. Effortless classics, with a thoughtful approach is at the centre of the brand’s ethos.

For basics that are effortlessly interchangeable, Friend of Audrey offer soft tailoring that is equally ideal for desk to dinner, knitwear and wide leg pants to carry you throughout the week. Their latest collection is an array of expect crisp white blouses, soft tailored silhouettes and sultry, clavicle-baring Bardot dresses.

Below, Fall in love with The Iconic’s vast selection of Friend Of Audrey’s pieces. Shop everything from directional tailoring to transeasonal pieces that exude timeless style with an affordable price tag.

Friend of Audrey Finn Ribbed Knit Top, $160, The Iconic


Established in 2012 by Lis Harvey, NICO celebrates the sartorial philosophy of minimalism and understated luxury. This Aussie label bring high quality basics and underwear to the our fashion landscape featuring clean lines, luxe fabrics and the styles and colours needed for the everyday. Here, form and function coexist with pieces that not only look beautiful, but feel beautiful to wear too.

Oh, and did we mention NICO is committed to upholding and cultivating ethical and sustainable transparency in the fashion industry? Well they certainly are!

At the core of everything NICO does is a strong respect for the people they work work with along the supply chain, and the environment they exist within. When choosing the materials they use to craft NICO products, they take into consideration a few things like quality, environmental footprint and the reliance on animals.

NICO opt to use GOTS certified (Global Organic Textile Standard) organic cotton as it is the world’s leading processing standard for textiles made from organic fibres. The GOTS’s comprehensive accreditation covers things like prohibiting the use of toxic chemical inputs, regulating the treatment of waste water, enforcing laws around forced labour and of course strictly prohibiting child labour.

Each piece of NICO is also dyed with a 100% chemical free process which harnesses the natural power of plant based resources. this unique process is thanks to 16 years of research behind them to develop techniques that are kind to the environment without sacrificing quality or colourfastness. Shop NICO at The Iconic below.

Nico Plant Dyed Organic Cotton Triangle Bra, $72, The Iconic


Established in 2011, homegrown Australian hero BOODY redefines the essence of comfort with an innovative range of stylish, comfortable and eco-friendly garments. Conscientious of their ecological footprint, this group champions the harmony between what we want sartorially, and the evolution and social change that we need. Oh, and did we mention they’re B Corp Certified? Yep, we HAD to include this cheeky brand on our Earth Day round up.

‘It is our mission to create the best undies out there. No frills, no fuss, just supreme softness and function. As we’ve grown, so has our product offering. Consciously crafted in organically-grown bamboo viscose, our products help you live a little easier, and a lot comfier.’ – BOODY

The characteristic that makes BOODY so unique is their commitment to use organic bamboo yarn which, when blended with nylon and elastane, produces fabric that is timeless, durable and environmentally sustainable. The bamboo fibres contain antibacterial and anti-static properties, offering moisture-evaporation for highly breathable products that will keep you cooler in summer and warmer in winter. Bamboo is also less resource (water, pesticide, etc) intensive to produce, which makes it gentler on our earth and on our skin.

From basic white tees and grey marle long-sleeve crewneck sweaters to pastel-coloured cami tops, BOODY showcases their collection of neutral-toned essentials at The Iconic. Boasting an extensive range of undergarments for women, men and every body in between, BOODY insists on affordable, ethical luxury undergarments. Shop their range of basics at The Iconic below.

Boody Downtime Lounge Pants, $74.95, The Iconic


Australian contemporary brand who have and continue to be a leader in fashion forward, considered basics, bassike, deserve a spot at our Earth Day table.

The female-duo founded brand, has been designing wearable pieces for man, woman and child with a penchant for wearability from their roots in Palm Beach NSW, and brilliantly since 2006. If you’re looking for sustainably sourced wardrobe essentials, the you’ve come to the right place.

bassike chose to work with organic cotton due to it’s softness on the environment and our skin, Australian makers and responsible business practices from the beginning.

After building a strong foundation with considered organic cotton basics, bassike added denim in 2007 and mainline women’s and men’s seasonal collections in 2008, which span tailoring, outerwear, knitwear and fleece in contemporary silhouettes, all with natural fabrications. Since then, the brand has evolved to include swimwear, footwear, accessories and a mini line, it has maintained the fundamentals of considered design, responsible business and sustainable manufacturing. Snaps for bassike!

With eight stores across Australia, a digital flagship that ships globally and proudly represented by retailers such as The Iconic, the brand continues to spread (and widen) it’s commitment to community and consciousness through it’s collections.

Shop authentic clothes, honestly made by bassike at The Iconic, below.

Bassike Twill Stripe Detail Pants, $395, The Iconic