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1 October 2023

Is Clean Skincare Actually Better?

Treat the skin clean to keep it keen. Clean beauty sounds good, but what is it?

The clean beauty trend has been all the rage lately, but it can be a little confusing to understand the complexities of the trend. In simple terms, it is really about doing your best to choose clean products that are good for you and the planet, and it’s about clearing out the bathroom cabinet of nasty ingredients that do more harm than good. While overhauling your beauty regime can feel a little overwhelming, we are here to help.

Words By Kaylah Baker


There is no hard-and-fast rule on how to embrace this trend, but finding one good brand that aligns with your values and needs is an excellent place to start.

One 100% vegan brand that we have been loving is esmi skin minerals. Made in Australia and founded by Evette Hess McEwan, the cruelty-free skincare brand has been a passionate advocate of clean beauty since before it was coined a trending term.

Esmi is free of gluten, dairy, artificial colours and flavours, and rests on the ethos of resetting your skin. The added bonus of esmi is that the brand also encourages the curiosity of its customers and wants questions to be asked. The website is where you can access quizzes, a free consultation, and learn all you need to know about finding your skin’s perfect match.

With everything from cleansers to skin treatments, serums, moisturisers, face masks, retinol, exfoliants, face mists, foundation, and bb creams, your skin is sure to be spoiled for choice.

Esmi Skin Minerals Hyaluronic Hydrating Serum, $65, Sephora


When thinking of all-natural products and brands, Ole Henriksen is one that will have you saying “Ooh-la-la”.

Not only are the products made from naturally derived ingredients, but the lab-developed ingredients also go through thorough testing for safety and toxicity. This is an important step for the brand which prides itself on its ability to help users achieve radiant, glowing skin the clean way.

Danish founder Ole had a love affair with skincare from an early age thanks to his mother, but the real change for him came when he developed cystic acne and started using active botanical treatments to exfoliate and replenish his skin.

This led to Ole’s passion growing into a mission to help other people’s lives be changed in the same way. Since then, Ole Henriksen has shown up as a must-have clean beauty brand.

Its best-selling anti-ageing Truth Serum is so good that we will be the first to spill our secrets.

Ole Henriksen Strength Trainer Peptide Boost Moisturizer, $70, Sephora


There is something refreshing about a brand that really takes a deep dive into understanding the skin and develops products that align with its needs. This is the reason the brands on the clean beauty bandwagon are the real deal.

One brand in particular that has become a favourite due to its award-winning formulas is Grown Alchemist. Founders, brothers Keston and Jeremy Muijs focused heavily on understanding cellular renewal and nutrient metabolisation when creating their formulations.

With its holistic scientific approach at the forefront, Grown Alchemist has cemented itself a spot on the limited list of must-have clean beauty brands.

When starting with this brand, you can’t go past the gentle gel facial cleanser. Made from a blend of Geranium Leaf, Bergamot, and Rosebud, this clean cleanser is all about gently removing impurities from the face without stripping it of its natural oils. Which is something to be careful of when using those not-so-good brands at the supermarket.

Grown Alchemist Hydra-Restore Cream Cleanser, $52, Adore Beauty


There is something about a brand that has the words “true” and “botanicals” in its name. But, because there are plenty of brands we can’t trust on the market, we did some research into True Botanicals just in case.

Representing its name well, we are happy to tell you that True Botanicals gets our tick of approval. Focused on producing clean, safe, sustainable, and clinically proven products, the brand has many popular products to brag about.

From moisturisers to face oils, serums, eye creams, cleansers, masks, and treatments, True Botanicals is a brand specifically made with radiant skin in mind. The calm pure radiance oil also comes highly recommended for that enviable glow.

The brand is also transparent in its journey of consistently wanting to improve themselves. A quality we admire in this ever-changing world.

Next time you are needing some new skincare, skip the generic, ‘popular’ brands you grew up with and dig a little deeper into finding a brand that wants to see you shine (with those good au naturel oils).

True Botanicals Vitamin C Booster, $148.50, Cult Beauty