Brought to you by the retailing giant that is The Iconic, this private label mirrors the retailers DNA of being a laidback, seaside adjacent, Sydney-sider brand.
Endless Swim offers a beyond generous range of swim and beachwear for those seeking an influence of what is hot in the current global swimwear sphere. Oh, and did we mention each piece is offered at an accessible price point?
Designed and imagined by the beaches of Sydney, Endless effortlessly embodies what it means to throw on a set of togs after a days work and head down to the beach for a dip. Each seperate piece of swim has been curated to accentuate and support the female body, and blend seamlessly into your already established basket of bikinis.
By sticking to a handful of tried, tested and adored silhouettes, each season brings with it a new opportunity to introduce new prints into the mix, which all work fabulously with the prints of season’s past.
For a print we’re adoring this season, why not check out the Tides High Waisted Bikini Bottoms, paired back with the Malibu Triangle Bikini Top? This fresh and colourful cool toned print is offers a retro feel with a versatile cut.
You may recognise the swimwear of Hunza G from an unsuspecting source, Julia Roberts in Pretty woman.
Known best these days for their retro inspired one-size-fits-all swimwear, Hunza G is retro-inspired because it was actually born in the retro peak era, the 1980’s.
Since the 80’s the British-born fit has seen the relaunch of the decade with a revival from Creative Director Georgiana Huddar. With a deep infatuation with signature crinkle cut fabric from the heydays of the brand, Huddar has breathed new life into this heritage brand.
To this day the swimsuits are offered in the classic silhouettes we know in love, with the high cut leggy fits that reign true to the brand’s DNA, as well as the retro colours we expect.
With a strong knowledge in design the Hunza G of the 21st century sets out to provide swimwear for every female form. The collection-wide one size fits all approach to design brings a sense of inclusiveness that is seldom found within the fashion world of today. Made possible by the heritage seersucker fabric which has maximum stretch and MAXIMUM hold, you better believe that these bathing suits not only fit all, but fit all, very well.
Sucking us in in all the right places, Hunza G is always a good choice.
Original, romantic and powerful are what we can say about Magda Butrym.
The self-titled brand was founded in 2014 by Magda Butrym with a strong desire to empower women through design. Starting in Warsaw, Poland, over the last 9 years, she has put the brand name on the global fashion map, being loved by many women in the world. It was born out of Magda Butrym’s passion for fashion and love for people. She knows and cares about how to encourage women to “be your own muse”. That is the core of Magda Burtrym.
When it comes to her swimwear offering, Burtrym offers the same electric way of design and empowering the female protagonist she so desperately wishes to celebrate. Just as with her Ready-to-Wear, expect fun, flounce and a whole bunch of prints when shopping Magda Burtrym swim.
A particular favourite we think celebrates the silhouette of a woman exceptionally well is without a doubt the Cutout Embellished Swimsuit. This shape would look phenomenal on a mother-to-be and anyone who isn’t afraid to wear something a little unconventional.
Speaking of unconventional, have you ever seen denim and swimwear co-exist in a garment and be so floored by how right it seems? Be sure to check out the corsage bikini top and bottoms in denim-print.
With over 50 years in the fashion industry under her very notched belt, Norma Kamali is to fashion as what M.A.C. is to beauty, a total pioneer.
Standing as one of New York City’s most iconic fashion exports, Kamali is responsible for many firsts in the global fashion scene. Some of her own brilliant ideas which linger still within the fashion cycle are; the sleeping bag coat, sweats as ready-to-wear and influential swimwear that is still performing and informing in the current market.
When it comes to Norma Kamali beachwear, we’ve been impressed with her output since it’s inception way back in 1974 (I wasn’t yet born, but if I had been, impressed I would be!).
Since she began designing back in the 70’s, which was a beyond formative time for bathers and it’s history, Kamali has continuously given nod to the 40s pin-up silhouette.
Relying on retro silhouettes like the ones enjoyed by our grandmothers, Kamali breaths new modern and contemporary life into these shapes thanks to bold fabrics, cutout details and statement colours.
I am simply enamoured by the Walter Mio Strapless Rouched Swimsuit in this impeccable lavender colour as its a humble nod to the 50’s whilst offering all the luxuries and support we require in the age of 2023. Just splendid!