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22 October 2022

The Celebrity Beauty Brands worth the Hype (and your Money)

Don’t fall for the hysteria, we’ve done the research on the celeb beauty brands that have earned their place in the bathroom cabinets of us non-famous folk, so you don’t have to.

The recent release of beauty brands from the likes of Brad Pitt, Travis Barker & now Jared Leto, have sparked concerns about how effective or necessary celebrity skin and cosmetic lines are. Whether you deem them to be an easy way for the rich & famous to gain more wealth or not, there are certainly some brands that have superseded expectations and become cult icons of their own right. Here are 5 that stand out.

Words By Brittany Lyons

Fenty by Rihanna

It’s no surprise that Rihanna’s Fenty Beauty empire tops the list of celeb beauty brands that belong in our world.

The singer/performer may not have entered the world of stardom for her excellent business savvy and knack for creating kick-ass, but it seems that these days her businesses supersede her music accolades, and she might well be known best for Fenty rather than her voice.

Since (temporarily) hanging up the microphone to see out her beauty, fashion (Savage x Fenty) and growing-a-family-endeavours over the past years, the beauty world has become more inclusive and fun thanks to the introduction of Fenty, all those years ago.

Boasting a shade range in bases that beats any other brand, a range of lip products that hero a luminous pout and now a skincare offering that helps all the cosmetics sing even greater, we are big fans of Rhianna’s creation. Shop some of our all-time favourite Fenty products below.

Fenty Beauty Eaze Drop Blurring Skin Tint Foundation, $49, Sephora

Rose Inc by Rosie Huntington-Whitley

If you’re not yet aware of one of the newest celebrity-backed beauty brands to grace our shores, Rose Inc is a wonderful and welcome addition. Standing as the beauty love child of British model/actress, Rosie Huntington-Whitley, Rose Inc is inspired and fuelled by a fuss-free approach to makeup.

After making an illustrious career off the back of her undeniable natural beauty, Huntington-Whitley has taken all the makeup tips, tricks and wishes she’s accumulated over decades of modelling, and channelled them into a considered brand. Rose Inc has been created with clean beauty, responsible design and sustainability at its core.

The entire collection from powders to lipstick bullets has a refillable element which cuts down on plastic waste. Now whilst the packaging and design is considered and striking, it’s the formulations that make this beauty brand one that we have a lot of time for.

You can read a descriptive break down of 6 of our favourite Rose Inc products here, or shop below thanks to Net-A-Porter.

Rose Inc Satin Lip Color Besotted 4g, $49.70, Net-a-Porter

Rare Beauty by Selena Gomez

One celebrity beauty brand worth the hype that you might be super surprised about, belongs to Disney alum and ex of Justin Bieber, one miss Selena Gomez. Gomez is the brains behind ‘Rare Beauty

Whilst you may be thinking that a brand coming from the camp of the female who sat at the top of the most followed Instagram list for years would be an obvious success, you’re not wrong, but Rare Beauty stands as much more than Gomez’s grab of a quick buck. The brand, launched in 2020, was created with a mission far more important than the bottom line.

Created as a means to challenge and break down unrealistic beauty standards, Rare Beauty seeks to celebrate the perfectly imperfect traits that make you who you are.

Whilst the packaging seems a little familiar when compared to Rose Inc, the formulations belonging to Rare Beauty are very different. A collection of soft and sheer cosmetics to help you celebrate your natural and rare beauty await below!

Rare Beauty Soft Pinch Liquid Blush, $34, Sephora

Kora Organics by Miranda Kerr

One of the pioneers when it comes to celebrity beauty brands is Miranda Kerr. The supermodel, actress and big believer in natural beauty launched Kora Organics all the way back in 2009 in her native home of Australia.

The brand offers a wide range of skin and body care products that harness the power of certified organic ingredients and nature. The brand’s mission since inception has been to ‘inspire people to be the healthiest versions of themselves, inside and out’. It’s true that Kora Organics not only sell a range of clean products, but also the lifestyle that follows suite.

The undeniable reason why this brand is so legitimate, effective and successful, is proven by the sheer amount of time it has been around. The expansion into over 30 countries worldwide over the past 13 years has cemented Kora Organics as one of the most respected celebrity beauty brands of all time.

You can expect cleansers infused with turmeric, oils reliant on the powers of fungi and other skincare goodies that good enough to eat, from Kora Organics.

KORA Organics Turmeric Glow Foaming Cleanser, $56, Myer

JVN by Jonathan Van Ness

One of the newest celebrity beauty brands we wholeheartedly back, belongs to the Queer Eye sensation, Johnathan Van Ness. JVN, launched in in the midst of the pandemic, is a haircare line that seeks to help it’s customers ‘find their best hair self’.

The range comes to us as a collection of products that are effective, backed by science (one of our prerequisites when supporting a celebrity created brand) and made with the planet in mind. Van Ness has packaged all hair goodies in infinitely recyclable materials such as aluminium and glass, which is not only chic, but means the footprint of the brand is much lighter on our environment.

Some of the best sellers to dip your toes (split ends) into would have to be the Air Dry Cream which helps to reduce fizz and hols your styling, as well as the Pre-Wash Scalp Oil which supports proper scalp health.

No matter your hair type or concern, JVN offers accessibly priced and effective hair products that actually work! We’re big fans over here.

JVN Complete Hydrating Air Dry Hair Cream, $39, Sephora