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Brand Spotlight 1 July 2022

The Beauty of Rose Inc

One of the latest brands to drop in the celebrity beauty sphere.

The namesake beauty brand, launched by model and actress Rosie Huntington-Whiteley, forges a way forward for beauty brands – with a fuss-free approach to makeup and a clean, responsible design. Now the entire collection of refillable and consciously created formulations is finally available at retail giant, NET-A-PORTER – just in time for a seasonal refresh of your beauty cabinet.

Words By Ruby Staley

Blush Divine Radiant Cheek & Lip Color

Cream blush of all kinds are having a moment currently – and for good reason.

For the perfect flush of colour to your cheeks, lips, bridge of the nose, or wherever you like it, look to Rose Inc’s Blush Divine Radiant Cheek & Lip Color.

Formulated with skincare worthy ingredients, each of Rose Inc’s products have more benefits than simply aesthetic – and the Blush Divine is no exception.

Perfect for all skin types, the cream blush formula includes a combination of Vitamin E and squalene that work together to moisturise the skin with ease.

The creamy pigment can easily be picked up either on your fingertip, a fluffy blush brush or a face sponge and added to the cheekbones, nose and temples to add a healthy touch of colour.

A truly multi-use product, the Blush Divine’s creamy texture is also made for swiping across the lips or eyelids for a radiant pop of colour that lasts on the skin.

With a variety of shades available, our favourite Dahlia’ is a deep berry tone that is perfect for elevating your makeup look, or adding dimension to bare, glowy skin.

ROSE INC Blush Divine Radiant Cheek & Lip Color – Dahlia, $42.15, Net-a-Porter

Number 4 Dual-Ended Concealer Brush

An often-overlooked element of a beauty routine is a great brush, but having the right tools can often make or break a beat.

Ideal for applying liquid foundations, cream concealers and contours, Rose Inc’s Number 4 Dual-Ended Concealer Brush does it all.

Featuring two brush ends on the one tool, this makeup brush helps you save time and preserves previous space in your makeup kit.

The flatter and slightly tapered end of the brush mimics a classic foundation style, and easily glides liquid formulas onto the skin and reaches into the crevices of your face. Basically, it’s your liquid foundation’s best friend.

On the other end, find a dense fluffy brush which is perfect for blending out any liquids or creams applied to the skin. If you’re looking for a perfect airbrushed finish, this end will achieve it with ease.

This unique two-in-one makeup brush design is ideal for building up coverage or keeping it as natural as you like on the skin.

Utilising the power of soft vegan bristles, this brush is made with intention for optimal pickup of product and payoff of any kind of formula.

ROSE INC Number 4 Dual-Ended Concealer Brush, $45.09, Net-a-Porter

Satin Lip Color

A signature lip is an essential in everyone’s makeup kit.

Beyond the brand’s sleek, inventive and sustainable packaging, Rose Inc know how to do lip colours the right way.

Rich in pigment, Rose Inc’s Satin Lip Colours are soft and velvety on the lip with the longevity to stay on the whole night.

With a transfer resistant formula that promises to not feather or bleed, the creamy lip stick is sure to look fresh for hours.

As is with all of the brand’s cosmetic collection, the lip sticks also incorporate the power of skincare ingredients.

Combining the moisturising power of hyaluronic acid, squalene and Vitamin E, the formula will not only colour your lips but hydrate your pout all in one.

With a variety of shades available, finding the signature colour for you is key.

We love ‘Graceful’ as an everyday golden-brown shade we could easily swipe onto our lips and blend onto our cheeks as rouge.

Although it’s clear the formula and shade range are outstanding; it doesn’t stop there. Once your bullet is empty, simply replace it with a refill and reuse the packaging as you were previously.

Stunning and sustainable.

ROSE INC Satin Lip Color – Graceful, $41.17, Net-a-Porter

Skin Enhance Luminous Tinted Serum

Achieving the “no-makeup makeup look” has become part of many of our work and day cosmetic routines over the past couple of years.

Rather than layering thick foundation and patting on powder products, the trend instead shifted towards a more natural, lit from within look.

Favourited by models, actresses and makeup artists alike, the key to achieving this look is often utilising a radiant tinted serum over a heavy foundation.

Knowing this, Rosie created her Skin Enhance Luminous Tinted Serum that delivers on a barely-there approach to makeup with ease.

And it doesn’t just look great on the skin, it simultaneously does the work of skincare.

Adding a thin layer of sheer coverage, the formula is free of any pore-clogging ingredients that can be found in a variety of other base products.

Instead, the serum relies on the moisturising goodness of hyaluronic acid to keep the skin looking plump and smooth, but still incredibly natural.

The ingredients list also extends to including squalene for an added element of hydration and peptides which help protect from free radical damage.

Find your perfect shade from the wide range and tailor your no-makeup makeup look to include this serum superpower.

ROSE INC Skin Enhance Luminous Tinted Serum – 060, $55.88, Net-a-Porter

Brow Renew Enriched Shaping Gel

According to makeup professionals and photographers alike, brows have the power to frame the face.

So, it’s only natural for us to feel the urge to tame, shape and style our own.

Whether you favour a fluffy brow, like the laminated look or are partial to something more purposefully shaped – having a good brow gel on hand is crucial to achieving the brows of your dreams.

Perfect for anyone from brow shaping newbies and cosmetic industry veterans, Rose Inc’s Brow Renew Enriched Shaping Gel in Clear is a do it all brow product.

Simply swipe it through clean brows for a natural yet tamed look or add it over a precise filled in brow to keep the hairs frozen in place.

Like the rest of the Rose Inc collection, the brow gel is more than meets the eye.

Doubling as a brow serum, the formula has a number of nourishing additions to its ingredients list.

Combining squalene, pea sprout and Vitamins E and B5, the gel is not only designed for long lasting hold, but simultaneously strengthens and conditions the brow hairs.

ROSE INC Brow Renew Enriched Shaping Gel – Clear, $35.29, Net-a-Porter

SoftLight Luminous Hydrating Concealer

The simple solution to blemishes of any kind is a creamy concealer.

Whether you favour a full coverage look, or a dewier more natural vibe – a great concealer is always a makeup bag necessity.

Holding this belief herself, Rosie designed the SoftLight Luminous Hydrating Concealer as a way of helping people simplify their makeup routines. Even going as far as to say that this is the one product in the line that she’s most proud of.

Also the first product to be finalised by the team behind Rose Inc, the luxurious concealer is not only great for masking texture and redness, but also works while on the skin to uncover your best complexion.

Blended with a hydrating mix of squalene and Vitamin E, the formula, when applied under the eyes, helps to brighten under eyes while simultaneously blurring the appearance of fine lines and imperfections.

Easy to blend on the skin or over makeup which potential to be built up to a medium coverage where needed, there’s simply no other concealers on the market like it.

With a wide range of shades on offer, try the soft and light formulation for yourself – either as a complexion product or on top of your base.

ROSE INC SoftLight Luminous Hydrating Concealer – LX 020, $42.15, Net-a-Porter