Reliving Noughties Style With the GANNI x Juicy Couture Collaboration
Hold onto your diamanté-clad caps ladies, GANNI is pulling Juicy Couture into the present day for a Y2K renaissance that will be tugging on your nostalgic velour heartstrings!
For those of you born in the early 1990’s (moi included) the allure of Juicy Couture in your early teens is a feeling that won’t be easily forgotten. Donned by the Hollywood elite and popularised throughout the globe thanks to our early 2000’s icons like Paris Hilton and Britney Spears, Juicy Couture wasn’t a trend, it was a way of life.
Fast forward 20 years later to the present day where we’re seeing a pop-culture revival of the iconic Y2K trends thanks to ‘it-girls’ like Bella Hadid and Dua Lipa. So in a move that seems all too perfect in 2022, Juicy Couture is experiencing a modern-day rebirth by collaborating with Scandi brand, GANNI.
An unlikely pairing at first discovery, but the more you compare the brands the more it makes a lot of sense. Both names are known for being fashion-forward, truly feminine, timeless, and at the end of the day, lots of fun!
What would a Juicy revitalisation be without a few matching velour tracksuits? Exactly. As a true homage to the heyday of the Malibu-Barbie brand, expect 3 matching sweatsuits in hues true to the Y2K trend, as well as adorned ever so poetically with diamantes and cutesy zipper pulls.
In true GANNI style, most of the 13 items within the capsule collection have some element of sustainability, the use of recycled materials and 100% organic cotton being some of the contributions. You will also find some of the power mesh goodness we have come to know and love from the Copenhagen-based label.
Succumb to the deep nostalgia of your teens and shop the charming capsule of tactile tracksuits, logo-mania power mesh and basic tees that are sure to make a timestamp in history. A tad ironic but way more iconic, relive your teens with one of our favourite collaborations this year to date.
The GANNI x Juicy Couture collection is available exclusively at GANNI, and hurry! These goodies will not last long.