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Fitness 6 January 2022

Putting the Fit in Fitness

The activewear brands helping you smash your new year’s resolutions, one item at a time.

With the start of a new year comes a refreshed mind and soul, and a possible checklist of all the goals you wish to achieve this year. And because being healthier and fitter tends to be on many people’s minds after the holiday season, we have collated some of the greatest brands to help you kick your goals while dressing the part. Diverting away from typical activewear giants, we know some of these niche brands are sure to get your attention and get you moving again.

Words By Kaylah Baker

Fear of God

One of the more adventurous brands when it comes to activewear, we believe founder Jerry Lorenzo knows precisely how to make activewear the latest sensation.

A luxury streetwear brand inspired by hip-hop stars of the nineties, his signature label has gained the attraction of many celebrities.

Sported and praised by notably iconic streetwear enthusiasts, Justin Bieber and Kanye West, Fear Of God has a uniqueness unlike many other designer brands.

Releasing collections only when he feels ready, Jerry escapes the pressure of seasons and trends.

And the latest collections of sportswear are sure to be unlike anything you have ever owned.

Hence why the “new year, new me” phrase may become more than apparent to bystanders when you’re seen sporting the brand.

Embrace the funkier side of activewear, and get your hands on a brand that is not only modern but also functional enough to see you through the toughest of exercises.

FEAR OF GOD Navy Nylon Track Jacket, $1,480, SSENSE

Iffley Road

If running a marathon is on your list of goals for the year, then chances are you will want to be stepping it up a notch with some fresh gear.

Inspired by full-time doctor and part-time athlete legend Roger Bannister, who became known for his four-minute mile, the British brand had high hopes for the wearers of Iffley Road.

Formed by husband-and-wife team, Bill Byrne and Claire Kent, the brands prominence and origins prove that with the right amount of determination you can achieve what you put your mind to.

Conscious about the impact fashion has on the earth, Iffley Road opted for natural, renewable and biodegradable options.

Believing conscious choices don’t hinder the performance benefits, they improve them.

Dress from head to toe in the brand and you may find yourself to be the next world record holder, and if not destined for the record, at least you will enter 2022 looking the part.

IFFLEY ROAD Marlow Technical Running Jacket, was $295 now $235, Matches Fashion


If the name Virgil Abloh rings a bell, then it may be because the world sadly lost the trailblazing designer last year.

Creating worldwide attention, Virgil was not only the artistic director for Louis Vuitton but also the mastermind behind Off-White.

Named one of Time magazine’s most influential people in 2018, his ability and skill in creating high-end designer clothing was one of the highest calibre.

And the activewear on offer by the brand is sure to have you re-thinking the alternatives in your wardrobe.

Staying loyal to his clothing vibe, Virgil’s Off-White designs make the ‘relaxed and fit’ look everything you ever wanted in an outfit.

Focused on detailing, the Logo Track Pants and Diag Jacket will make the thought of non-activewear less appealing.

And because no look is complete without some shoes, we highly recommend the white and blue Mountain Cleats Sneakers.

While technically ideal for mountain biking, the cleats make the shoe comfortable enough for trail walks and adventures.

This is the year to find your motivation, and the statistics don’t lie when they say some fresh new gear may just be the trick to motivate you.

OFF-WHITE Black Logo Windbreaker Jacket, was $1,480 now $725, SSENSE


A brand for the modern essentials, Everlane has expanded their reach by sprinting into the realm of activewear.

Around since 2011, the brand first started with a mission to create exceptional quality clothing ethically.

Using a range of eco-friendly and recyclable materials, Everlane also achieves timeless, high-quality designs through boycotting the trend seasons.

Sticking true to their aesthetic, the activewear blends into everyday wear. A solution for those wanting to ease into their fitness by starting with leisurely walks to the nearest cafe.

From the staple sweatshirt to the organic cotton track hoodie and four-way stretch sport shorts, the Everlane designs achieve comfort and style effortlessly.

So, forget about hitting the snooze button on your morning alarm and start hitting the pavement in some of the comfiest activewear attire you have ever tried.

Because when you can look this good sporting fit gear, it would be a shame not to.

Everlane The Track Pant, $107, Everlane


Not specifically seen as a niche or unrecognised, Lululemon has a rich history in the fashion world of activewear.

Founded in 1998 in Vancouver, the brand now has a global reach.

Finding overwhelming success in the women’s department, thanks to their yoga pants, the brand quickly escalated and expanded.

And while many women still shop the brand and encourage the men to browse there too, some men are not aware of the range on offer for themselves.

With a multitude of clothing items for every exercise, Lululemon focuses on ensuring comfort and easy movement are obtained when exercising in their clothes.

And because men only require pockets to hold their belongings, the brand aims to make running easier with the Fast and Free running belt.

Start getting in those extra steps now without having to worry about your phone and keys falling out your pocket, and enjoy the flexibility that comes with well-made activewear.

Lululemon Navigation Stretch-shell Down Jacket, $345, Lululemon