Hi Impact

A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.
The It List 26 May 2022

13 Multi-Use Makeup Products to Simplify your Life

It’s time to condense your cosmetic case, introducing the beauty products that promise to do more.

Gone are the days when our beauty products only promise to do one thing. With the rise of consumer awareness on plastic packaging, over consumption and the fact that we’re all increasingly time poor, I think it’s fair to ask our beauty products to do more. Spend less time fumbling through your makeup case and invest in products that work harder, are fuss-free and offer multiple uses.

Words By Brittany Lyons

Elf Cosmetics Blemish Fighting Putty Primer

The perfect dual action makeup come skincare item, Elf’s Blemish fighting putty primer is the perfect product for those on the acneic/oily prone skin side. Designed to tackle blemishes while they blur them, this paste-like primer works like an absolute dream underneath makeup.

Formulated with oil attracting and sebum-busting ingredients like salicylic acid, this Elf primer actually treats and helps prevent more pimples from forming. For the breakouts already present, actives such as zinc and kaolin clay help to reduce inflammation and soothe the area.

Due to its perfect velvety formula, pores will appear to shrink in size and imperfections will blur beautifully prior to applying your base. Perfect for those who get especially oily in their t-zone, the Elf Blemish Fighting Putty Primer will ensure your makeup won’t go anywhere and shine through is absolutely not going to happen.

e.l.f. Cosmetics Blemish Fighting Putty Primer, $15.25, Beauty Bay

Milk Makeup Lip and Cheek Blush

If you’re a fan of the subtle flush of blush colours over your face, then do we have a teat for you!

Milk Makeup’s Lip and Cheek blush provides the versatility we love, with the stick applicated creamy formula designed to be used pretty much anywhere on the face. If you prefer to lean towards a monochromatic look (colours from the same family) on your face, then this 3-in-1 beauty stick will allow you to build on that.

With the ability to place on the cheeks, lips, eyelids and nose, the pinky pigment can be easily buildable so you can have moments of subdue as well as power.

Milk Makeup, a millennial brand born out of NYC, has strong values to produce only easy to use makeup that is 100% vegan and cruelty free. Most of their products promise to do more than one thing, and we love that for the downtown metropolis girly who needs more from her makeup.

Milk Makeup Lip & Cheek Blush Mini, $32, Sephora

Ilia Multi Use Stick

Another one of our favourite iterations of the multi-use cream stick is by brand Ilia. Thus multi-tasking beauty must-have promises to save space in your makeup bag as it can be used on the lips, cheeks and eyes.
Available in a cohort of shades perfect to douse your high points in pigments of bronze and blush, this subtle yet shimmering balm is adds such a beautiful flush of colour to your glam.

Boasting a super hydrating formula incorporating shea butter, this sheer yet buildable formula is ultra-nourishing and glides on seamlessly over prepped or unprepped skins. Ilia’s range of Multi Use Sticks also harness the protecting powers of Vitamin E, an antioxidant which works hard at fighting free radical damage throughout the day.

Proudly created with up to 85% organic ingredients, you can be confident that the Ilia Multi Use Stick is giving back to your skin whilst defining the areas which you choose to apply it!

ILIA Multi-Stick – At Last, $64.66, Net-a-Porter

Wet n wild megaclear Mascara - Clear

If you have been blessed with dark, thick and pronounced lashes and brows then a clear mascara could just be the perfect 2-in-1 product you’ve been searching for! Created just like a regular mascara or brow product with a spoolie applicator, this translucent gel formula promises to hold like its life depends on it. Boasting a water-resistant grip as well as accentuating each and every lash or brow hair, it is the ultimate in subtlety that stays.

Another great part of Wet n Wild’s megaclear Mascara is that the formula is enriched with Vitamin E and Soy Proteins, which promise to go in and nourish and prime your little hairs.

This product is perfect for those who love the laminated brow look and taming those wayward hairs. Also, an amazing tool for those who want to achieve a no-makeup, makeup look, this translucent gel ensures your lashes are lifted and brows stay in place, without the addition of any pigment or fibres to boost volume.

wet n wild Megaclear Mascara, $4.44, LOOKFANTASTIC

Benefit Benetint Cheek & Lip Tint Blush

For the rouge enthusiast, Benefit has created a multi-use product that delivers the most amazing flush of colour to the cheek and lips, that promises to stay. Benefit’s Benetint Cheek & Lip Tint Blush is a liquid stain that is super rich in colour and has the ability to stay put for hours and hours.

The difference between a lip stain to any other lip product is that the formulation itself is very watery and packs an absolute punch when it comes to the strength of colour. Highly pigmented, it effectively tattoos the skin where you place it temporarily, so that your skin actually changes colour. Without a finish or sheen added, it’s more like adding colour directly to the skin and you can place your desired finish over the top.

Beautiful when applied to the lips, cheeks or eyelids in a symphony of rosey flush, this stain promises to be smudge proof, kiss proof and budge proof.

benefit Benetint Cheek & Lip Tint Blush, $33, MYER

Benefit Porefessional Super Setter Spray

For those Benefit Porefessional Primer stans out there, do we have a treat for you! This super sophisticated setting spray not only relies upon the same pore blurring technology as the primer but promises to hold you look in place for up to 16 hours.

Benefit Porefessional Super Setter Spray is a super long lasting makeup spray that also blurs imperfections as a last step, which ensures all your hard work in creating a flawless look not only stays put but becomes that little extra bit perfected and seamless.

To use, simply hold about 10-15 cms from your face, close your eyes and mouth, and spray an even amount of mist to your entire face. You’ll instantly feel a spray of hydration and a finish that is soft, bounces light and looks super smooth.

Reapply throughout the day for a boost of hydration, and to mattify any oiliness that tries to shine through your look!

benefit Porefessional Super Setter Spray, $54, MYER

NYX Professional Makeup - 3c Palette Conceal Correct Contour

For a product that helps perfect the base 3 different ways, we couldn’t help but include the NYX 3c Palette to our ultimate list of multiuse makeup products.

For friends out there who may be concerned with uneven skin tone, colour correcting is a phenomenon that helps neutralise colours in the skin, by dredging certain areas with its opposite colour in the colour wheel. For example, green diffuses redness or vascularity concerns, purple helps to brighten darkness, yellow neutralises pigmentation/browns and peachy tones help to lift purple or blue areas like the under eye.

To effectively harness the power that is colour correction, apply a small amount of the opposite colour to the area of the skin affected, with either your fingertips or a small concealer brush, then follow with your foundation.

The beauty of this palette is that there are also options for to use as a concealer and contour, which help define the face after your foundation has already been applied.

NYX Professional Makeup 3c Palette Conceal Correct Contour, was $22 now $17.75, ASOS

SUPERGOOP! Unseen Sunscreen SPF40

For all the SPF fanatics out there (which should be all of you), we present to you a daily sunscreen that is not only free of any colour at all, but one that promises to also act as a primer before your makeup. SUPERGOOP’s Unseen Sunscreen SPF40 is completely clear. It’s a gel like base that won’t leave any white casts, or any pigment that won’t properly match your skin tone. Perfect for all skin shades, this is a lesson in proper inclusivity!

The formula itself is free from oil and packed full of antioxidants which protect from the day’s harmful aggressors such as pollution and the sun. Boasting an SPF 40 protection rating, you can reply on this sunscreen to effectively protect you from both UVA & UVB rays for at least a few hours.

Best worn underneath your makeup, this product acts as a primer and sunscreen in one to simplify your morning routine. Due to its clear consistency, it will not interfere with anything placed on top, a game-changer for your base.

Supergoop! Unseen Sunscreen SPF40, $71.95, Net-a-Porter

The Quick Flick SPF 50+ Prep Moisturiser

You’ve heard of 2-in-1 and 3-in-1, but what about 4-in1? This next product combines 4 different uses into one cosmetic beacon of light, and we are beyond impressed.

The Quick Flick’s SPF 50+ Prep Moisturiser acts as a moisturiser, sunscreen, primer and protectant from pollution and blue light, all in one. Packaged to us in a superlight formula, this ultra-moisturising and protecting facial lotion is so unoffensive, it will feel beautiful on most skin types. Leaving your skin with a velvety finish, it acts as the perfect base to prime your skin before your foundation of preference.

Perfect for those who are time poor or often forget to adequately protect their face from the sun and daily aggressors, simply apply this formulation in the morning after any serums, whack on a lick of makeup and you’re ready to run out the door.

If you’re a believer in the harsh effects blue lights of computers and screens have on us and our skin, you’ll be happy to know that this product filters chemical flashback.

The Quick Flick SPF 50+ Prep Moisturiser With Blue Light Defence, $44.99, THE ICONIC

SUPERGOOP! Resetting 100 Mineral Powder SPF

If you’re a dedicated sun protection fanatic but find it hard to reapply throughout the day, this next product will change your life. SPF royalty SUPERGOOP have brought us a mineral SPF powder via a brush applicator that makes reapplication a dream.

The powder itself is made up of skin-loving ingredients which are all mineral based, meaning they will not interfere with your skin or the makeup that is already on your skin. Mineral makeup is often preferred by Dermal Clinicians and Dermatologists alike as it doesn’t seep into the skin creating issues, it sits on top and often protects from external aggressors due to having holding antioxidant powers.

Available in a cohort of different shades, this SPF 35+ powder not only acts as an easy way to top up your sunscreen on days you need it, but it also acts as a setting powder to top up any oil breakthroughs or shine that occur throughout the day. If you’re unsure of your shade, the translucent is the perfect option!

Supergoop! (Re)setting 100% Mineral Powder SPF 35, $46.55, REVOLVE

Anastasia Beverly Hills Loose Pigment

Just like a stick of creamy pigment-rich product perfect to glide over your cheeks, eyelids and lips, the wonderful world of makeup also offer pigment in its loose form to adhere to our faces wherever we like. Anastasia Beverly Hills, a cult brand known best for their eyebrow products, bring to us a refined loose glitter heavy in pigments, that deliver a pearlescent metallic finish to anywhere on our skin.

Anastasia Beverly Hill’s Loose Pigment powders are available in 5 delectable hues, and can act as eye shadow, blush, highlighter, body glitter and to wherever else you think needs a total glow-up, perfect for festival season.

This hypnotic product allows you total control of where you’d like to shine. To apply, simply add some cream or liquid-based primer or foundation to the skin, before brushing on the light-reflecting, multi-dimensional pigment. Build upon the amount used to create more intensity, remembering not to be shy! The more the merrier here.

To add to the body, mix in with your favourite body moisturiser or sunscreen.

ANASTASIA BEVERLY HILLS Loose Pigment, $45, Cult Beauty

Westman Atelier the Baby Cheeks Blush Stick

If you’re not already acquainted with the luxury beauty offering that is Westman Atelier, welcome. The ethos behind the namesake label of renowned MUA, Westman Atelier products are all created with a conscious, and are formulated with the best skin-loving ingredients to actually improve your complexion over time. Sandwiched somewhere between makeup and proven skincare, these products offer to do more than your regular cosmetic products.

Westman is a big believer in blush matching your mood, and so the Baby Cheeks Blush Stick is available in a generous shade offering to support this statement.

The Baby Cheeks Blush sticks have been created in a creamy, juicy and nourishing formula that glides seamlessly over the cheeks, lips and lids for a flush of gorgeous pigment. This multipurpose bullet is easy to use, and a dream to apply on the go. If you’re looking for a healthy amount of blushing pinks, reds or bronzes that gently nourish while in contact with your skin, Baby Cheeks should be on your radar.

WESTMAN ATELIER Baby Cheeks Blush Stick, $87.12, Cult Beauty

Charlotte Tilbury the Feline Flick Super Brown

For a product that has been designed to help define your eyes in a more natural colour than the more inky black, this liquid eyeliner pen by Charlotte Tilbury also doubles as an amazing freckle pen. If you’re unsure what a freckle pen is, check out our recent article about the phenomenon here.

Basically, if you’re unable to produce your own natural freckles but love the freck look, the best options to create them via the magic of makeup is with eyeliner pens. The Feline Flick Super Brown Pen by makeup luminary Charlotte Tilbury is the ultimate tool to nail the fake freckle at home.

Simply dot small freckles with the tip of the pen over the top of your makeup over the nose and upper cheek area, then dot your fingertips over the solution whilst wet to diffuse and stamp the dots around.

To use the pen as it was originally designed, line the upper lash line as thick or thickly as you like to define your eye shape, you’ll notice a muted effect which comes up more natural than of you were to use black.

Charlotte Tilbury The Feline Flick, $47, Charlotte Tilbury


For another sunscreen product that promises to do more, we’re obsessed with SUPERGOOP’s Slow Stick which is an SPF 50 come highlighter.

Designed in a windable stick applicator for easy of application and travel, this sunscreen is unique as its quick solid. You simply wind up to expose the gel-like formula and glide it onto the skin. Created with a dry oil touch, invisible colouring and absorbing formulation, this non-oily product seeps into the skin perfectly and is great underneath makeup.

Another way to use the Glow Stick is to apply it over your makeup as a highlighter. Due to its naturally radiant glow, this stuff is the perfect consistency to dab onto the high points of your face to catch the light and create a natural luminosity that is also protecting you from harmful UVA & UVB rays.

Created without any nasties like parabens, sulfites and sulfates, this product is perfect for everyone in the family.

Supergoop! Glow Stick SPF50, $53.18, Net-a-Porter