At it’s core, DVF is inspired by the seventies. Founded in 1972 by Diane Von Furstenburg, who quickly made her mark as a seventies fashion icon. Her inventive wrap dress, controversial at the time, not only became a seventies style must-have but surpassed the decade to become a wardrobe essential.
The brand’s current collections still incorporate its seventies roots into most of its pieces. Perfect for anyone who wants to create a sleek and glamorous seventies look, whether that is a seventies femme fatale or an elegant women – DVF continues to ensure sure that the seventies will never go out of style.
Although Dr. Martens was founded in 1945, it’s rise to alternative culture mainstay came in the seventies when the iconic classic boots were adopted by the punk movement in Britain. The seventies saw a rise in youth culture, as individuals found themselves disenfranchised by their government and conservative middle class culture. The shoe instantly switched from simple workbook to the epitome of rebellion.
Since its inception in alternative culture, Dr. Martens has been a symbol of attitude: from punk, grunge to goth, this brands’ roots and philosophy will eternally encapsulate the sense of freedom, youth and individuality that defined a massive cultural shaft in 1970s youth culture, that is still felt today.
With its fluctuating silhouettes, from tight skirts to baggy dresses, denim becoming a sacred item and colours being louder than ever, the seventies continues to give us so much inspiration even today.
Still McCartney plays with retro trends elegantly. The brand has timeless pieces inspired by seventies music legend, David Bowie, and the rise of the spiritual movement that flourished in the sixties and monumentally flowed into the seventies, with it’s sharma-esque dresses. What makes this brand so perfect for the seventies aesthetic is its completely vegetarian production. Vegetarianism took over western culture as an alternative lifestyle choice in the sixties and continued to excel in the seventies.
If you wish to fully envelop yourself in the nostalgia of the seventies, Free People have got you covered. With its denim jumpsuits, flair pants and bohemian dresses, your seventies inspired or replicated style will be easy to recreate.
For those seeking something more athletic, the seventies sporty-look, immortalised by Farrah Fawcett, will be an easy task, as the brand caters to both the rustic summer and athletic culture of the decade. Free People will allow your look to come across as carefree and easy instead of a calculated sartorial choice.
From eternal style icons like Farah Fawcett and David Bowie, to Elvis’s most remembered looks and with monumental pop culture moments including the release of Star Wars, Andy Warhol’s rise to fame and President Nixon resigning due to the Watergate scandal, there’s so much to be inspired by.
With quirky, loud and bold prints and a preppy style, ModCloth takes direct unapologetic queues from the decade. This brand will help you perfectly embody the seventies with a colour and pattern palette that will no doubt make decade defining actress Jane Fonda proud. Modcloth can provide you with an alternative seventies style moment outside of the bohemian and summer style, for those who want to be a bit more whimsical yet still have a preppy flair and accessories to match.