Hi Impact

A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.A new world of choice, curated for you.
Get the Look 25 October 2020

Everything You Need to Achieve The Soap Brows Look

This is how to get the look at home.

Somewhere in the mid-2010s, we entered the ’The Bigger The Better’ phase. What was once a trend in bushy brows, has progressed into the hottest brow look of today, the brushed up, feathered or laminated look. This aim is to get each of the individual hairs on the brow to stick almost perfectly vertical, to give the illusion of clearly defined strokes upwards.

Words By Brittany Lyons

Iconic London Brow Silk Brush Kit

Beauty therapists have been able to achieve a semi-permanent upright effect via the use of the perming solution to the eyebrow area. While the treatment is super effective, many of you haven’t been unable to get your touch ups, or even explore the world of lamination, due to COVID-related beauty closures.

But thankfully, the ingenious world of beauty and cosmetics have provided us options to achieving the laminated look at home.

This bougie option from Iconic London is a fabulous introduction into the world of brow setting wax. Inspired by the old Hollywood trick of using regular bars of soap to set brows, this formulation is the perfect tool to create looks of fluffy, feathered or slicked eyebrows.

Suitable for all hair colours and types, this translucent balm creates a clear film over the brows and has the longevity and hold you seek. Applied dry or with a moist brush, this particular formulation will not leave your brows looking super sticky or crusty. The compact and easily portable packaging features a mirror as well as a grooming brush, to ensure you have perfectly placed brows no matter where you are.

ICONIC London Brow Silk & Brush Kit, $49, Adore Beauty

Fenty Beauty Brow MVP Sculpting Brow Wax Pencil

This clear brow wax has been engineered in an easy-grip pencil dispenser to ensure that application, as well as the amount of product used, is always perfect. The addition of the rubber bristled brush to the end of the wand is the expert addition to simplify the brow lamination process. This paired with the angled tip ensures an effortless and precise application, every time.

The formulation itself is both sweat and water-resistant, with longevity and firm-yet-flexible hold. And in true Fenty style, the product is inclusive to all brows, no matter their colour or hair type.

Using this product you will have the ability to get the feathered, felted and super straight look with ease. Boasting definition without residue crunch or flakiness, the Sculpting Wax Pencil by Fenty is a foolproof brow product we are finding ourselves constantly reaching for.

If it’s good enough for Rihanna, it’s good enough for us.

Fenty Beauty Brow MVP Sculpting Brow Wax Pencil & Styler, $32, Sephora

Revolution Soap Styler Brow

Also referred to as ‘Brow Soap’ this setting wax or balm, is usually clear and very similar to the wax your little brother used on his hair in grade 5,  you use a small amount of product to the brow, brush in an upwards motion, and you’re left with brows fixed perfectly in place.

An amazing entry-level option for those curious about the brow soap trend, this product from Revolution will revolutionise the way you do your brows on the day-to-day.

The formulation itself is very thick, mimicking the classic soap trick used by Hollywood stars during the mid-century. The texture is similar to that of classic hair wax, but without an oily residue that may commonly be associated with similar products.

Preferably used dry, this balm is best to use sparingly to ensure a natural look. If you’re attempting to block out the brow completely, then this formulation is the perfect replacement to the cult-beauty hack of using a glue stick.

It’s cute and subtle size is perfect for quick brow touch up on the go. Featuring a small brush to aid in achieving your preferred brow effect, simple brush away while checking in the mirrored case.

Revolution Soap Styler Brow, $12, ASOS

Apraise Eyebrow Shaping Wax

This option is for those lamination lovers out there that need their daily fix! Boasting a great deal of product, this value for money choice is simply perfect for those die-hard feathered-brow beauties out there.

Those seeking perfectly defined brow, which last all day, look no further than this pot of goodness. This shaping pomade is a fabulous choice for those seeking longevity and hold. Completely clear in colour, it is recommended to use prior to any pigmented brow product to further perfect your brow game.

A formulation containing beeswax and jojoba oil, the Apraise Eyebrow Shaping Wax will nourish and moisturise both the brow and surrounding skin to leave a conditioned and healthy area. Without any compromise on ingredients or quality of care, this product is a no brainer when considering other options on the market.

Complete with a precision brush, your brows are about to look a whole lot better.
*Adds to cart.

Apraise Eyebrow Shaping Wax, was $21.95 now $18.65, Oz Hair & Beauty

Jane Iredale Great Shape Eyebrow Kit

A two-part eyebrow extravaganza is about to re-shape your brows, and brow routine.

The kit itself contains a transparent brow wax as well as a pigmented, mineral-rich brow powder to touch up any sparce areas you wish to fill.

Created to be used in order of powder then wax, the powder should be used to correct any areas needing more definition, and the botanically-formulated wax to ensure both the pigment as well as hairs themselves remain in place. The natural ingredients in the balm will also leave the area nourished, protected and natural looking.

Presented in a sleek and travel friendly compact, this dual panned palette also contains a perfectly sized spoolie brush to ensure each hair on the brow remains perfectly in it’s place.

Available in 3 different shades, this Jane Iredale option is great for those new to the brow wax scene, who may not want to let go of their powders just yet.

jane iredale GreatShape Eyebrow Kit, $60, RY