Why Oroton is a Familiar Face with a New Personality
After a year that has shown us the importance of supporting local, this brand spotlight sees us returning to our Aussie roots and celebrating the Australian bag icon that is Oroton.
If there’s anyone who knows a thing or two about bags, its Oroton. Australia’s oldest luxury fashion company, Oroton was founded over 80 years ago as an international textile importer. Since then, the Sydney-based brand has made a name for itself, revolutionising the fashion landscape in the 1960s with their signature mesh bag to become one of Australia’s most highly celebrated accessory designers. Today, Oroton continues to celebrate supple leather and refined hardware, all the while remaining affordable and accessible.
Headed by female design powerhouse Sophie Holt, who previously spent 14 years as Creative Director at fellow Australian label Country Road, the Oroton of today is enlivened for the shopper who doesn’t want to choose between craftmanship and style.
Entering the role of Creative Director in 2017, Holt carries Oroton’s image on a timeless colour palette peppered with creams, soft browns and unrivalled blacks. The designer’s innovation shines through in a range of modern designs, like the trendy croissant woven leather styles. And while we all love a fashion trend now and again, Oroton’s trademark reliability is earned through their sizable, pebbled leather tote bags, which, graciously standing the test of time, are now reimagined with a phone pocket for the modern-day Oroton lover.
And while there’s no denying leather bags are Oroton’s bread and butter; the brand has proved all but shy in the pursuit of diversification. 2019 saw Oroton’s stylistic scope widen to include a premier range of ready-to-wear apparel. Imbuing classic styles with a crafted flair, their sophisticated clothing pieces are distinctively constructed upon crisp cotton-poplin, elegant A-line hems and modern asymmetric cuts. Remaining true to the signature neutral shades that shower their famous bags, the brand’s apparel pieces are extended through deep chestnut browns and mellow lemon hues, resulting in a high-quality range of pieces you’ll wish you discovered sooner.
Not one to be guided by trends, Oroton has instead been a pace setter in the accessory world for decades. Chunky earrings and chain link necklaces, although fortuitously trendy, have long been a quintessential part of Oroton’s image. Attracting a certain affinity with customers, the brand’s accessories mirror the embodiment of the classic Oroton woman, one who is both refined and bold, all the while remaining unpretentious and gracious.
Despite its evolution over the years, a nostalgic girl-next-door quality lives within Oroton to this day. It’s a brand we, as Australians, have grown up with, and we’re glad to see it growing with us, too.