Contemporary Simplicity: Why Folk Should be Your Seasonal Go-To this Summer
The quietly stylish brand making waves throughout Europe, getting to know the considered and thoughtful intentions behind ‘Folk’.
For founder Cathal McAteer, Folk is a materialisation of his restless creativity and relentless need for wandering. Described by McAteer as ‘progressive, relevant and charismatic’, Folk’s offering of Men’s and Womenswear, quite simply, just makes a whole lot of sense.
Created back in 2002 as a means to create a place where both streetwear and an ‘architect-designer aesthetic’ could coexist within one collection, Folk has cleverly weaved themselves into the British-born wardrobe staples space.
When presented with a Folk collection in its entirety, shoppable via British retail powerhouses such as Matches Man and Mr Porter, it’s clear the brand’s purpose is to create items that form the foundation of a wardrobe. Simplistic elegance is what comes to mind when considering the essence of these everyday staples. Carefully imbued within the intention to create clothing that is not only versatile but fun, these pieces could very easily be work to the office, and to a festival in a field or a picnic in the park.
Designed with details first and everything else second, the Folk menswear offering season in, and season out is stylish, wearable and approachable. Each Folk piece is created with high-quality fabrics and details chosen to stand the test of time, in order for them to surpass trends associated with seasonality, allowing the brand to fit nicely within the slow-fashion scene.
If there is something Folk do well, it’s clever basics. An array of timeless silhouettes have been imagined season in and season out in a variety of natural and vibrant hues. Fitted tees, some featuring stripes, offer the versatility that can be pared back with any trouser or short, or better yet any other bottom option already laying around in your wardrobe.
For the addition of texture, shirts in linens featuring crushed coconut shell buttons exude relaxed vacation vibes, and soft and fluffy polar fleece is on offer for those holidays that take you to the chillier corners of our earth. Cosiness can too, be found in the comforting weight of Folk’s knitted sweaters, which undoubtedly will join you on many adventures to come.
A quiet achiever whose considerable design is evident as soon as a garment envelops your body, we’re sure you’ll find comfort in the wardrobe staples coming from Folk’s camp, for many years to come.