Welcome to the Bey Ranch, IVY PARK Rodeo is here!
Adidas and IVY PARK meet for yet another collaboration, and this time with a western twist. Enjoy a range of gender neutral, female, male and children’s wear touched by Beyoncé’s Midas touch. Introducing Adidas x IVY PARK’s exclusive Rodeo collection.
After a much-anticipated wait, Beyoncé and her team at IVY PARK have put their stamp once again on Adidas’s streetwear offering, this time with a collection titled ‘Rodeo’.
Hailing from Texas herself, it’s only fitting Beyoncé create a collection surrounding the African American influence on southern cowboy culture.
Inspired by the hidden history and style of Black cowboys and cowgirls, this exclusive collaboration is the perfect mix of urban and fun.
While this joint venture isn’t the first effort for both brands, this particular collection is the first where a variety of children’s clothing have been brought into the mix. For the little ones, a small number of sneakers and basic are on offer, and almost everything else is either for women or unisex.
Matching sets, leggings, colourful hoodies, denim bodysuits and lots and lots of denim make up the majority of the capsule.
Expect colours of cobalt, salmon, heritage denim, oh and some modern versions of cow print because what’s a rodeo without some livestock?
Not without clever touches on the iconic signatures of Adidas Originals, you’ll recognise the newest interpretations of the triple stripe and silhouettes you’ve come to expect from the brand.
All subsequent campaign collateral is not short on big names in the modelling and music biz. Alongside Queen Bey, you’ll recognise model Paloma Elsesser, R&B singer Snoh Aalegra, and country star Orville Peck.
Shop what is left available of the rootin’ tootin’ collection below!