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Monde Edit

There’s Something In The AERE

Exclusive to The Iconic, AERE is quickly climbing the ladder in the fashion world with elevated wardrobe essentials.


A growing demand for sustainable clothing has put the heat on many fashion labels, and already ahead of the game is Australian brand AERE. Making conscious and considered staples the heartbeat of the brand has been AERE’s biggest asset since it launched in 2019 by The Iconic, and there seems to be no slowing down in the stance they are taking.

According to ELLE Australia, the brand has also assigned itself a 2025 goal of having 90 percent of pieces designed with sustainable fibres. A massive plus we can only applaud them for.

The brand’s launch also came with confirmation that it will continue to craft effortless wardrobe essentials with a considered approach to fabrications and design. Now boasting a timeless collection that borders between casual and effortlessly chic, it seems AERE has successfully continued to stick strongly to its roots.

Exclusive to the retail giant that launched the brand, the last couple of years have seen it grow from its womenswear selections to now include a much-adored menswear section and some handy homeware necessities for all. Need we say more than linen bed sheets in shades that will speak to all genders and colour preferences? If you are someone that prefers to steer clear of anything too bold, bright, and show-stopping, and instead feel more drawn to everyday basics in neutral, simple tones, then AERE is definitely the one to count on. Curated to deliver the perfect capsule wardrobe, the brand will have you convinced that it is your new one-stop shop.

The masterminds behind AERE, are exactly that – masterminds. They are openly passionate about creating pieces of clothing that have enduring style, unwavering comfort, and are of exceptional quality, therefore making a top-tier selection of menswear essentials that you know will come with no complaints from the wearer.

With summer upon us here in the southern hemisphere, and the warmer temperatures hopefully approaching soon, we here at Monde couldn’t recommend AERE more if you are after some lightweight minimalist combinations.

For footwear, AERE also has you well and truly sorted, so scroll through the endless options and complete your summer lovin’ look.

Edit by Kaylah Baker
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