The Return of the Baguette Bag

The stunning Baguette Bag, an iconic ‘It Bag’, can be glamorously tucked between your arm or can playfully sway between your fingers.

Not just an accessory but something to swirl around with, while dripping in style and flair.

Somehow small enough to not be invasive yet still large enough to fit the essentials, making it impossible to leave the house without one.

Created by Fendi in 1997, by designer Silvia Venturini Fendi, and immortalised by Carrie Bradshaw once she uttered the phrase “Oh, this isn’t a bag. It’s a Baguette!” in the now iconic scene from Sex and the City, the ‘It Bag’ has risen again to make a lasting impact in fashion history once again.

The silhouette of the purse has evolved since it’s initial release last century with designers now placing their creative spin on the classic shape with a multitude of styles, colours and patterns now available.

With that in mind, you can most definitely find the perfect baguette bag for any occasion, just check out below for our favourites.