Sound & Design: Maison Kitsuné

Originally starting out as a record label by Daft Punk Manager Gildas Loaëc and Japanese Architect Masaya Kuroki in 2002, Maison Kitsuné has evolved and become so much more than just music.

Now, Kitsuné accurately describes itself as “a quality music label, a clothing brand and a lot more”, encompassing a culture of creative pursuits and cutting edge style.

The brand merges influences from both French and Japanese cultures, as “Maison” is the French word for “house” and “Kitsuné” is the Japanese word for “fox” – a symbol of versatility.

Beyond the name, Kitsuné designs with functionality, longevity and, above all, timelessness in mind, a key identifier of both country’s approach to dressing.

Expanding into collection in 2005, the brand quickly became known for its relaxed sporty aesthetic, clean cuts and simple silhouettes across their men and women ranges.

Often emblazoned with the iconic Kitsuné fox head, find purposefully designed relaxed t-shirts, sweatshirts, pants and accessories, perfect for everyday wear. Secure your Parisian status with branded totes, and round off your look with the brand’s fun baseball caps.

Discover the carefully creative world of Maison Kitsuné for yourself below.