New York’s Design Sweethearts: AREA
The hot, new brand shining their way all to the top.
Through the glitz and glamour of dazzling embellishments, unsuspecting cut-outs in unsuspecting regions and an overload of crystals; their pieces are a fresh take on ageless allure.
Designers Beckett Fogg and Piotrek Pansczczyk founded AREA in the depths of downtown New York City. Since their genesis in 2014, AREA has garnered a cult following from communities around the globe.
Like all good partnerships in fashion couture, the two designers met at Parsons in New York.
Their designs combine street edge with chic femininity, structure with flounce, theatricality with staple wear. All of this culminates in pieces that are the sheer epitome of timeless classics.
They are notorious for taking a humble classic and totally jazzing it up. Think of a classic pair of blue jeans – standard, denim and pretty basic.
AREA’s blue jeans include a heart cut-out at the upper thigh, they’ve encrusted diamantes at the pocket and zip stitching and feature a super high-rise waist.
AREA is known for their formal and occasion dresses, which defy boundaries and take the little black dress to a whole new level.
With the recent realise of Euphoria season 2, and an influx of crystallised everything, it’s no surprise that AREA’s garments and accessorises are hot on everyone’s lips. It may be unsurprisingly to some, but they’ve even designed a pair of embellished clogs!
Shop out AREA Edit to add some sparkle into your life.