London Calling: Everything you Need to Know About Rejina Pyo
The South Korean designer establishing her roots in the British capital, and making waves at London Fashion Week since 2020, this is Rejina Pyo.
Before launching her eponymous label in 2014, Rejina Pyo’s flair for fashion came well before her move to the UK.
Pyo’s love and natural ability to design and create was inherited from her mum. A fashion designer herself, Rejina’s mother inspired her daughter from a young age, filling the house with books full of clothing sketches, art and architecture. Seemingly influencing her practice of today, it’s clear Rejina was destined for greatness within the global fashion space since infancy.
Post graduating art school in her hometown of Seoul, a brief stint working for a Korean fast-fashion label ignited the destined passion for Pyo to pursue fashion. The real catalyst, however, was her MA fashion course at Central Saint Martins that followed.
Since fashion school, Pyo has launched and nurtured her London-based fashion brand for 8 successful years and welcomed two children into the world.
Inspired by those influences that were around the family home growing up, Pyo consistently references both architecture and art in her designs through colour, form, material and proportion. Each Rejina Pyo collection is created with diversity in mind. Over the past 8 years of existence, collections seemingly bridge the gap between modern and wearable.
Cut to the present day, London Fashion Week September 2022, the scene is set for Rejina Pyo to return to the runway for the second time since COVID. Presenting her highly anticipated SS23 collection within a newly erected skyscraper in London’s financial district, the perfect location for Rejina to debut a collection inspired by ‘workwear’.
“Having [another] baby really made me think about the expectations that [are placed upon] women,” she told VOGUE. “I thought it would be interesting if we could create a collection for women who are mothers, daughters, anyone with carer responsibilities; working women balancing love and care for their families, whatever shape that might take.”
Whether you’d like to explore yesterday’s runway or delve deeply into the pieces available for wear now, we invite you to explore a cohort of luxury separates that hero fun and functionality and shop our edit of Rejina Pyo favourites below.