Logos Are Back and Luxury Brands Are Leading the Way
With the resurgence of logos, it’s as easy as ever to elect the skater kid from the businessman, the surfer boy from the high-fashion type and ultimately decipher who wants to associate with what group.
Embossed, embroidered or screen printed, logos are on everyone’s lips, sprawled across every man’s chest and sometimes, even their backside.
When donning a logo, it’s like making declaration to the world, a somewhat pledge of allegiance to a certain group or subculture.
Like the brand’s designer’s, the brand’s wearers may be the type to reject the mainstream, maintaining a desire out from the crowd.
A sneaker or a shirt, with Balenciaga’s logo covering the garment’s façade, attests to a fashion forward, experimental kind of male. Whilst some may not be drawn to giving everything away with a logo; it can also be a way of showing your support for a brand.
You admire Burberry’s designer? Wear their tee. Loewe’s sustainability values align with your ethics? Buy their jacket – that’s bound to last a lifetime. You love Nicolas Ghesquière? Sport the Balenciaga wide-leg jeans with nothing but utter pride.
It’s a way of picking your team, your subculture, the people you want to be recognised with.
However you like your logos, whatever team you pick – make sure everyone gets the memo!