KEVIN.MURPHY Cares for More than Just Hair
The world’s first beauty brand making the switch to 100% ocean waste plastic packaging.
“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” – Kevin Murphy
You may recognise household name Kevin Murphy for his salon-quality, results-driven hair products. What you may not recognise, is that the colourful rectangular bottles housing the spectacular shampoo, conditioner and treatments, were once plastic waste floating in the ocean. The mission of the KEVIN.MURPHY brand has always been to create conscious products with a focus on moving toward a more sustainable future – now he is making it a reality.
One of the greatest modern-day threats to our environment, as well as the health and longevity of our marine life, is plastic pollution within our oceans. Right now, floating somewhere between Hawaii and California is 1.8 trillion pieces of rubbish. Known as the Great Pacific Garbage Patch, this mass of plastic waste spans an area greater than 600,000 square miles.
Not only do the second-to-none products come from natural-only ingredients and sustainable and renewable sources, but the packaging from each and every product is also created from 100% Ocean Waste Plastic (OWP). Pulled directly from the ocean, each piece of waste stands as an integral part of the brand’s circular supply chain. Each year alone, KEVIN.MURPHY removes 360 tonnes of plastic from our seas and repurposes it into new, recyclable bottles.
Proudly standing as the very first beauty brand to switch to 100% OWP packaging, you can shop KEVIN.MURPHY with great pride. Enjoy the salon-quality haircare you know and love, all while supporting a larger movement aiming to rid our oceans of plastic waste.
Shop the full KEVIN.MURPHY collection below.