How Stella McCartney Makes Corporate Social Responsibility Look Easy
Consciously chic. Stella McCartney, who first launched her eponymous brand in 2001, has successfully turned her love of modern femininity and tailored design into a globally recognised fashion house known for stunning silhouettes and responsible practices.
Stella McCartney is a brand with sustainability deeply entrenched in its DNA, from policy to business model; sustainability governs everything the label does. As a lifelong vegetarian, McCartney avoids using leather, fur and other animal products in her designs.
The absence of such products has encouraged innovation and the use of alternative materials, such as recycled polyester, nylon, regenerated cashmere, upcycled cast-offs and natural materials sourced from sustainably managed forests.
And with the Autumn 2021 collection labelled the most sustainable yet, Stella McCartney’s push toward circularity and transparency is well on its way to becoming a reality.
In a step toward more inclusive design, McCartney’s latest collection includes gender-neutral pieces, suiting, denim, and tracksuits. A move we hope to see more of in future collections.
McCartney proves that it is possible for an ethically minded brand not only to find space in the crowded womenswear domain but stick to its values without compromising the design outcomes, and that is pretty exciting.