Getting to know the Cutesy World of Sandy Liang

You may recognise the work of Sandy Liang from imagery featuring her elderly grandmother, her Instagram plastered with her miniature Australian Shepard or her expert use of pattern and play. No matter how you engage with the brand, one thing is for sure, this youngster designed is making waves in the global fashion scene from her studio and flagship in downtown New York.

Hailing from Bayside Queens, New York, Sandy Liang has been expertly fusing metropolitan cool with Chinatown whim since the brands’ inception in 2018. Proudly incorporating her Chinese heritage as inspiration at most turns as authentic rather than ironic, Liang mentioned in a piece to the South China Morning Post.

“My parents are both immigrants. I love that. When I launched the brand, I was doing a lot of photo shoots in Chinatown, and many new brands are doing that now. But they are not Chinese.”

Liang actually chose to feature her own Chinese-born Grandmother in her very first look book, as a means to honour her own DNA, cultural roots and personal references.

As a means to liken her brand DNA to others, we think one of the best labels to draw similarities to would be British born, Shrimps. Fantasy, girly, whimsical and subversive all are adjectives to describe each of Sandy Liang’s collections since its inception. Consistent and cool, we’re big fans of hers here at Monde.

Since her very first collection in 2018, Laing has always had an affinity for playing with texture. Being a New York native, and designing for the extreme heat as well as the season’s snowfall, Liang is known for incorporating fluffy, shearling-esque plushness with diamanté embellishments and lycra. Her very fun range of accessories is the playground for mixing all of these textures together. The Blue Corsage Scrunchie is testament to that!

For shapes, Liang often flirts with the ideas of opposites. Outwear, coats and pant silhouettes will more often than not, feature oversized shapes, but when it comes to top of body options, cropped tight and cut outs are very much apparent. This is clearly depicted in the teeny tiny Purple Riblet Tank and the culotte like Brown Andes Trousers.

Descend into the whimsical, edgy and personally unique world of Sandy Liang below.