Brand Spotlight: Zimmermann
In the light of Australian fashion label Zimmermann’s panel at Afterpay Australian Fashion Week, we compiled our favourite whimsical dresses, layered shirts and skirts and matching accessories for easy, breezy shopping.
Namesake label Zimmermann was founded by sisters Simone and Nicky Zimmermann in 1991 with a line of feminine dresses that would carve the way for the next thirty years of whimsical fashion in Australia.
Although Zimmermann’s dresses reached icon status almost instantly, over time, the brand has developed into offering a more holistic collection of romantic apparel, accessories and shoes.
Worn by women all around the world, Zimmermann has never wavered its signature whimsical, soft boho aesthetic that it’s most known and loved for.
Layered, tiered silhouettes are the brand’s staple made from soft, breezy fabrics such as quality linen and cotton to create pieces perfect for the beach, all the way to a red-carpet event.
Dripping in luxury, Zimmermann’s standout pieces also often incorporate delicate appliqué, masterful tailoring, unique prints in rich, joyful colour palettes.
As long-time lovers of Zimmermann, to celebrate the brand’s legacy, we assembled a selection of our favourite current pieces from the iconic Australian brand that does effortless beauty best.
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