Brand Spotlight: Onitsuka Tiger

Luxury Japanese athleisure brand Onitsuka Tiger has always put exceptional craftsmanship and quality first and foremost, and it is the reason its sneaker line has been such a trend-setter.

Before being a globally recognised name, Onitsuka Tiger was founded in 1949 by former military officer Kihachiro Onitsuka. While he created the company as a way to boost morale post-war, one of the brand’s classic sporty shoes was so popular among athletes that the name Onitsuka Tiger skyrocketed.

From 1956 to 1980, the highly recognisable shoe, with its signature side stripes, was seen on Japanese Olympic team members. Holding on to this monumental time in the brand’s history, Onitsuka Tiger released its Delegation Ex sneaker which is exclusively inspired by the shoes worn by the Japanese team at the 1964 Tokyo Olympic Games.

Despite having much success when it comes to their performance sports sneakers, Ontisuka Tiger hasn’t stopped there. The brand now releases basic apparel pieces, accessories, and shoes that range from the iconic heritage tennis shoe, the Dentigre LS, to the retro jogging shoe, the Delecity.

To prove to the world just how much of a fan you are of this reliable brand, we believe you won’t be able to go past the trusty Mexico 66 SD model which was released to commemorate the 100th anniversary of founder Kihachiro Onitsuka.

What some people may also not know about the brand is that they also come from the same company as ASICS, they even share the same notable stripes. But what makes Onitsuka Tiger more than capable of standing on its own two feet is it continues to remain a lifestyle brand that fuses together Japanese heritage with a modern flair.

So, for a trusty shoe that stands the test of time, and is of Olympic-high standards (literally!), and comes in many colours to suit all outfits, say yes to Onitsuka Tiger.