Brand Spotlight: Diesel

Diesel has been making denim, other clothing, footwear, and accessories that go against the grain for almost 44 years. Known for creating bold, iconic, luxurious and playful campaigns and pieces, it’s a must-have for rebellious fashion fans.

As the brand that made statement denim pieces of the 1990s and early 2000s spotted on stars like Paris Hilton and Mariah Carey, we are super excited to see the latest Diesel collection.
Since Diesel’s launch in 1978, over 2,000 different denim washes have been produced, reaching a global market. Unfortunately, Diesel faded out after the early 2000s, but over 20 years later, it is coming back in a big way. Diesel is back in a big way, thanks to celebrity trendsetters, Milan runway shows, and social media reviving the much-loved Italian brand that fits beautifully into the nostalgic, unisex aesthetic of the y2k era.

The revival of Diesel is due to a love of indie, a return to the 1990s-2000s aesthetic, and the desire for upbeat, creative fashion that reflects pop-culture zeitgeist. If this sounds appealing, Diesel is your next brand to try.

In creating the brand, OG founder Renzo Rosso created a spirit of individuality, fun, and unique designs. The Diesel motto, “For Successful Living”, has been echoed throughout the brand’s 44-year history.

Since 2020, the new creative director, Glenn Martens, has been reshaping the Diesel image by incorporating sustainability ethics and retaining the playfulness and distinct vibe. This has won the hearts of fashion lovers around the world. As a result, Diesel’s latest collections have displayed a mixture of fabrics and designs, using recycled trimming and non-toxic chemicals and capturing the attention of the eco-conscious generation.

There’s more to the beloved brand than trends. As an alternative, it combines youth culture, iconic fashion styles from the past, indie fashion, and artfully constructed items for fashion lovers who are rebellious and bold.

From low-waisted jeans to graphic tees, denim boots, leather jackets, the infamous 1DR bag, and colour-blocked jackets to log-adorned long-sleeve tops, Diesel has a touch of something for everyone.

Diesel is the perfect unisex investment brand, with many iconic celebrity trendsetters such as Gigi Hadid, Bella Hadi, Charli XCX, Charli D’Amelio, Dua lipa, Kylie Jenner, Miley Cyrus, Rosalía, Zac Efron, Leonardo Dicaprio, Vin Diesel sporting Diesel looks.

Browse some of our favourite Diesel pieces to add to your wardrobe.