Barbiecore: The 2022 Trend Taking Over Instagram

Are you ready to join the movement? If you’re a fan of all things empowered, bold and bright, then Barbie core is for you. It’s a trend that’s been making waves in the fashion world lately, and we’re not surprised—it’s hard to resist the lure of hot pink outfits, bold colour palettes, statement pieces, and more.

The rise of Barbie Core aligns with the buzz of the 2023 Barbie movie starring Margot Robbie and Ryan Gosling, with the internet buzzing with the new IT-girl trend. Barbie Core is currently trending at 8.2 million views on Tik Tok and is making a swift resurgence in celebrity wardrobes, street style and on the shelves of our favourite brands. Fashion enthusiasts would have spotted more gorgeous hot pink get-ups on the red carpet, in the shops and all over the internet; Barbie Pink outfits and hot pink hues of Valentino Pink are ruling the fashion world.

Barbie Core has been spotted on an array of stylish stars, including Zendaya, Saweetie, Billy Porter, Kim Kardashian and many more. This trend is all about Barbie’s extra style, playfulness, statement pieces, and bold colour palettes being injected into the daily lives of fashion lovers. Think Elle Woods from Legally Blonde or Y2k style and experimentation with bold and stylish pieces.

Barbie Core is about all things empowered, bold and bright—so how do we achieve that look? We suggest suits (or any matching set), going extra with accessories, statement colours and shoes, and combining your style with the trend (this could be anything from stylish jackets to floral headbands to pink platform heels).

Are you ready to live your most extra life and live out your Barbie-style dreams? We have compiled some fantastic pieces and accessories to help you try out Barbie Core for yourself. Check out how you can nail Barbie’s iconic style from some of our favourite brands and retailers below.