Barbiecore Bonanza: Embrace the Iconic Barbie Vibe

The 2023 Barbie film from Greta Gerwig is finally here! The internet is buzzing with variations of the IT girl Barbiecore trend, and has been sweeping the fashion world off its feet.

Originally the movement was just about gorgeous pink-on-pink looks from the Valentino Pink PP collection. The 2023 Barbie core movement is about boldness, and brightness, embracing badass female empowerment and energy and paying tribute to the iconic Barbie doll with vibrant, alluring colours including cheerful pinks and brights depending on the era of Barbie you want to recreate.

Think pastel pink makeup, chic perfumes, sparkles, matching sets, accessories, statement colours, sparkling shoes, and Y2K-inspired fits. Barbie glow is a great way to nail this look, using your style and beauty, but also  a glowing face base (often enhanced by a gorgeous shimmery pink blush) and styled hair (take a look at Margo Robbie’s stunning 70s-style hair in that magnificent Barbie pink jumpsuit as a guide). It’s  about being confident and utilising elements from Barbie’s iconic style throughout your body to create a seamless, fierce, fearless look that will make you feel like the Barbie you are.

Are you looking to capture the Barbie aesthetic? Several brands have infused the bubbly, vibrant Barbie energy and aesthetic that so many fashion and makeup enthusiasts love with an array of head-to-toe products that will elevate your makeup, fashion, or hair game to the next level, including Bottega Veneta, Mac, Manning Cartell, Mermade, Review, Balmain, Dior and Tussah.

Mail Barbie’s iconic style using products from some of our favourite brands and retailers below.