The Brand Speedo was found in 1914 in Australia under the name ‘Fortitude’ by Alexander MacRae. It wasn’t until 1928, that it became known by its famous brand name Speedo. As a long lasting brand, Speedo has adapted to the times staying relevant and current to swimmer’s needs. Notably, Speedo distributed the controversial two piece bikinis in the 1940’s, they integrated nylon/elastane into the bathers in 1970’s and created the revolutionary FASTSKIN swimsuit in the 2000’s for better sport performance.
Today, the brand is synonymous racing bathing suits with many Olympic swimmers wearing the brand including Michael Phelps, Michael Klim, Inge de Bruijn and Lenny Krayzelburg. Consumers understand that when they buy speedo they are purchasing great quality swimwear with the latest technological advancements for sport and leisure swimming.
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