Oroton is a 77 year old global lifestyle brand defined by its relaxed, modern Australian approach to luxury. Oroton was founded in 1938 by a private company called Boyd Lane & Co and originally began as an international fashion textile importer. It wasn’t until the sixties and seventies that it became it became the iconic luxury brand, selling handbags, wallets and accessories with gold and silver metallic mesh details. In 2002 it was then renamed to Oroton Group.
Today, Oroton is one of Australia’s most celebrated brands in the accessory industry. It has built a reputation for being luxurious, but also accessible and affordable. Imbued with heritage and spirit, the brand is resonating with customers all over the world. Oroton operates over 80 stores across Australia, New Zealand, Singapore, Asia and China. They hope that in the future they can become the leading Australian luxury group.
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