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Lorna Jane Brand

Nowadays it seems like activewear is everywhere. Women wear it to the gym, to yoga class and even to do non-active things, like catching up with friends. However, despite its massive popularity, activewear is only a recent phenomenon, coined by Australian Lorna Jane Clarkson in 1989.

Frustrated with dull and uninspiring range of Gym-wear available for women, Lorna quit her job to begin designing her own custom made outfits. She opened up a bricks and mortar store called Lorna Jane with her husband in Brisbane, and it blew up with success.

There are now more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East. The brand has ignited a global movement embraced by hundreds of thousands of cult followers and has successfully inspired many to live active lives through their philosophy ‘Move. Nourish. Believe.’

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