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Goat Fashion Brand

Founded: 2001

Based: London, UK

Devotees: Victoria Beckham, Lana del Rey, Gwyneth Paltrow and The Duchess of Cambridge.

Famous for: Understated luxury, effortless style. Clothes for the modern working woman with discerning taste.

Brand History: As a hardworking mother of three, Jane Lewis once lamented over the lack of clothes for the modern, multi-tasking goddess. So the quintessential, self-made Brit start her own label. She launched Goat in the early noughties with a range of cashmere knits and has since expanded into a full ready-to-wear collection of separates, dresses and outerwear. Since its
inception, Goat has attracted a loyal following of celebrity clientele, all working gals like Lewis who want understated glamour in their day-to-day without too much fuss.

The beauty of the brand is that the pieces are timeless and universally appealing but with just enough flair for the individual who wants something a bit extraordinary. Goat is your go-to for stylish investment pieces which are made to last, thanks to their old-school tailoring, attention to detail and top quality materials. Lewis has created something that every successful woman needs - a working wardrobe with pizzaz.

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