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French Connection Brand

French Connection is a London-based icon in the sexy, stylish fashion brand. Widely known by its short, sharp moniker, ‘FCUK’ – which stands for French Connection United Kingdom and was adopted from the fax shorthand used between the founding country and their Hong Kong (FCHK) colleagues – the cheeky ‘look-twice’ acronym perfectly reflects the attitude of the brand. Launching in Australia almost twenty years ago, the brand continues to evolve as a bold, witty, amusing and intelligent brand amongst mainstream retailers today. The key to French Connection’s success is surely the continual combination of exceptional, aspirational trend-driven design at affordable prices which never strays far from its bold and brash British heritage.

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