Cotton On Brand

Geelong resident Nigel Austin was studying business at university 25 years ago when he set up a market stall from the back of his car, selling denim jackets. In the first week he sold only one, but today, Cotton On Group – the brand he established from the boot of his car – has grown to include 1300 stores across eight brands in nearly 20 countries. For some, Cotton On is the Go-To for t-shirts and jeans, for others, it's affordable directional pieces and dresses, and another demographic of mothers and homemakers finds it a haven for baby and children’s clothes, bedding and cutting edge, contemporary pieces for all interiors. With a singular focus on easy, attainable, everyday pieces – for anywhere or anyone- Cotton Ons head office remains in Geelong – and one of Australia’s biggest success stories. In addition to the Cotton On Brand, you can find Cotton On Body, Cotton On Kids, Type (stationary and gifts), Rubi Shoes and Supre within the family. Faces of the brand have included Lara Bingle, who designed swimwear for the brand and became the face of One Launch – one of the many ‘giving back' initiatives of the brand.