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Boohoo Brand

Boohoo, founded in 2006, designs, sources, markets and sells the Boohoo brand of women’s and men’s clothing, aimed at the 16-24-year-old consumer.

Lifestyle-driven and trend-conscious, boohoo.com is for young, fun fashion lovers who want the latest trends while they are hot. With over 2.3 million active customers, Boohoo sell value-orientated, aspirational fashion to over 100 countries and prides itself on value-oriented, aspirational fashion.

With garments that offer a cutting edge, on-trend aesthetic for a slither of the designer price tag, the Boohoo philosophy is about not taking life or fashion too seriously, whether you like to keep ahead of the trends, or shop favourite basics every season. Boohoo offers a variety of pillars within its fashion ranges, including Boohoo Night, Boohoo Blue (more than just jeans), Boohoo Plus Size & Curve, Boohoo Basics, Boohoo Tall and Boohoo Petites. 

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