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Agent Provocateur Brand

Conceived in 1994 by Joseph Corre, the son of designer Vivienne Westwood and Sex Pistols manager Malcolm Mclaren, and his then-wife Serena Rees in Soho London purveying exquisite, risqué-yet-empowering lingerie for women, redefining the market in the process.

Agent Provocateur lingerie, swimwear, and nightwear are synonymous with the power of the femme form. Offering a seduction and style that transforms any women, the brands delicate and intricate pieces are also widely sought for their rich, detailed elements, craftsmanship, and eternal style. To own an Agent Provocateur piece is to reach the pinnacle of intimate luxury, as many of the women who have fronted its oft-banned campaigns – including Kylie Minogue, Kate Moss, and Maggie Gyllenhaal can attest.

But it’s not just smalls you can shop for at Agent Provocateur, with the brand expanding into incredibly beautiful bridal lingerie, corsetry and ready-to-wear fashion available.

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