Black-Owned Hair Brand Bread Beauty Supply Embraces Natural Curls

Rock your best curls with Bread Beauty Supply’s gorgeous products .

Words By Erin Visagie

If you’re searching for the perfect curly hair essentials to incorporate into your hair care routine, look no further than Black-owned hair care brand Bread Beauty Supply. The founder, Maeva Heim, grew up around the world of hair care, with her mother owning the first African hair braiding salon in Perth, Australia.

After years of working in the beauty industry, Maeva Heim realised the need for hair products that were suited to her hair type and other hair textures under-represented in the haircare market and created the brand we know and love today.

Maeva created Bread Beauty Supply to simplify hair care routines for those with naturally textured and curly hair. Comprising essential must-haves, the brand makes fuss-free, quality haircare basics for stunning hair.

This affordable curly hair brand has won over 20 beauty awards and offers a range without a high price tag.

Bread is known for its gorgeous range of curly and coiled hair products that will elevate your curly hair game with fuss-free products for styling and a routine clean.

At Bread Beauty Supply, you’ll find a small but effective range of non-fuss products, including the award-winning hair oil, a deep conditioner hair mask, gentle milky cleanser, macadamia oil for hair and skin, curl hair cream, and a cute bread puff hair scrunchie.

Bread Beauty Supply specialises in simplifying your routine, especially with their hair essentials kits that include all the essentials for your routine.You can achieve frizz-free curls on the go with the Bread-puff satin hair scrunchie, which smells of fruit loop cereal.

My personal favourite from Bread Beauty Supply range is the hair mask. Filled with smoothing and conditioning oils such as Kakadu Plum oil, this mask leaves your curls feeling deeply nourished and smelling divine.

You can find this gorgeous line of hair products from Bread Beauty Supply Sephora, Selfridges, and Cult Beauty.