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11 October 2023

Believe in Style: Justin Bieber’s Fashion Evolution

Rock some of JB’s best looks.

Since bursting onto the music scene in 2009, Justin Bieber has undergone a jaw-dropping style evolution that has left fans and fashionistas alike in awe. From his boyish charm in the early days to his current status as a trendsetting style icon, Bieber's journey through fashion has been nothing short of remarkable. Explore the evolution of Justin Bieber's style and steal some of his fashion secrets to level up your own wardrobe game.

Words By Erin Visagie

2015 - Purpose Era: Rockstar Band Tee Look

During his Purpose era, a peroxide blonde Bieber rocked edgy, fun vibes, and his days as a cutesy pop idol were over.

In this era, streetwear was integral to his style. Frequently wearing oversized hoodies, distressed denim, and bomber jackets, Bieber created a laid-back and effortless vibe. This look resonated with a younger, urban audience. His tattoos added a rebellious edge to his clean-cut appearance, symbolising his journey from teenage heartthrob to a more authentic and self-expressive artist.

His best 2015 look would have to be this distressed jeans, edgy band tee, layered white tee, and sneaker combo. In 2015, Bieber was awarded Collaboration of the Year, thanks to his smash hit “Where Are Ü Now” with Skrillex and Diplo.

This oversized band tee look is something that never goes out of style due to its coolness.

For this look, we suggest an oversized white tee like the Ksubi Biggie oversized-fit T-shirt over a cute band tee like the Nirvana Round Photo Vintage T-shirt, paired with some distressed jeans (the Saint Morta rework jeans) and white sneakers like the Veja V-12 leather trainers.

2016 - Love Yourself Era: Casual and Classic White Hoodie Look

It’s peak 2016 Bieber, and here he is wearing super tie-dyed jeans with a white hoodie and sneakers.

Biebs’ Love Yourself Era was all about pairing casual pieces with fun accessories; in 2016, Biebs favoured statement pieces like sunglasses to add a touch of edge and flair to a laid-back but effortless look, including a mix of high-end and casual pieces. As a result of this, Biebs was introduced to edgy tie-dyed jeans paired with a simple hoodie and sunglasses for a casual streetwear look. What’s brilliant about this look is that it’s so easy to recreate for a too-cool casual look for running errands or on the go while still looking trendy.

If you want to rock this look, you’ll need a classic white hoodie. We recommend the Pull & Bear Basic Coloured Hoodie. Next, pair it with some ripped jeans like the Ksubi Blue Anti K Heritage Repair jeans, some fire sneakers like the Nike Dunk Low Retro “White/Platinum” sneakers, and finally, a pair of sunglasses like Marcelo Burlon County of Milan Maiten square sunglasses.

2016 - Love Yourself Era Part 2: Varsity Jacket Look

During His Love Yourself era, which spanned from 2015 to 2016, Justin Bieber’s fashion choices reflected his evolving personal style. In 2016, he was seen wearing letterman jackets that exuded effortless cool and demonstrated his newfound confidence in experimenting with new looks.

With its intricate detailing and bold design, this particular jacket perfectly captured the essence of Biebs’ fashion sense during this time. It was when he was not afraid to take risks and break away from his previous fashion choices, signalling a significant shift in his personal and professional life.

Plus, pairing classic pieces with trendy ones is a fail-proof formula. Exhibit A: this dope varsity jacket and of-the-moment denim.

For this look, ensure you have a dope letterman jacket like the AMIRI Red Patches Bomber Jacket paired with a white top like the Comme des Garçons White Crewneck T-Shirt, some ripped jeans like the Amiri MX1 Skinny-Fit Panelled Distressed Jeans and some white sneakers like the Axel Arigato White Dice Lo Sneakers.

2021 - Our World Era: Turtleneck n Chains Look

Bieber’s 2021 was about embracing streetwear, emphasising playing with exciting proportions and fits, where he rocked many extra-loose jeans with printed tees or hoodies for streetwear and his trademark statement accessories such as hats, chains and white sneakers.

Yes, this look shouldn’t work, but it just does. It’s a mixture of casual but dressy, but still echos Bieb’s love of streetwear.

One unforgettable moment was when he graced the premiere of “Justin Bieber: Our World” in a turtleneck, jeans, and a bucket hat – a bold statement that screamed Bieber. The hat, Balenciaga turtleneck, jeans, and trainers combo epitomise his unique fashion sense.

To channel your inner Biebs, grab some corduroy jeans like ASOS MADE IN KENYA’s Balloon cord teal pants, pair them with a sleek grey turtleneck like Polo Ralph Lauren’s Gray rolled turtleneck, and add a touch of edge with a statement chain like In Gold We Trust Paris’ Silver Curb Chain Necklace. And don’t forget to finish the look with killer shades like Jack & Jones’ retro rectangle sunglasses in leopard print with brown lenses.

2023 - Cool and Comfortable: Grey Co-ord Look

Justin Bieber has been known for his unique fashion sense, which has evolved over the years. Today, he prefers to infuse vibrant hues into his ensembles while maintaining his signature style. Justin Bieber’s 2023 style is a fusion of urban chic and retro vibes, showcasing bold patterns, oversized silhouettes, and vibrant colours.

At his wife, Hailey Bieber’s event this year, he wore a grey sweats co-ord set and a vibrant croc look that exhibited his signature style. Justin’s style is an effortless blend of casual ease that fashion enthusiasts can easily relate to and emulate.

You can recreate this effortlessly cool look by wearing a cozy grey zip-up hoodie like the MNML Basic zip-up hoodie. Put it on with grey shorts, such as the Nike Club Alumni French Terry Shorts, for a laid-back vibe. Add a touch of personality to your outfit with edgy socks like the Palm Angels White Gothic socks. Lastly, finish the look with some comfy Classic Clogs Crocs. Make a fashion statement wherever you go in this comfortable yet stylish ensemble inspired by Justin’s stylish aesthetic.