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On Our Radar 19 January 2021

5 Cult Korean Skincare Brands You Need to Know Now

Overwhelmed by the world of K Beauty? Below we simplify Korean skincare and introduce you to the brands worth knowing.

The world of K-Beauty has surged in popularity over recent years, with their technological sophistication and product innovation, beauty brands born out of the Asia nation have grown cult status across the globe.

Words By Brittany Lyons


First up we have Innisfree, a Korean skincare brand that utilises all-natural ingredients from the beautiful Jeju island. A true clean beauty brand, Innisfree promotes healthy skin, healthy lifestyles and a healthy environment.

A haven for pure, unrefined natural elements, Jeju has an abundance of unique and effective ingredients such as Bija which you will only find amongst products created by Innisfree.

Boasting a collection specially formulated for acne and congestion (featuring purifying ingredients like clay), a range for ageing skins as well targeting a whole bunch of other concerns, these formulations are active enough to obtain fabulous results, yet gentle enough for sensitive skin types.

You can also certainly be confident that nasties such as parabens, preservatives and irritants are left out of these comprehensive formulations.

If you’re stuck on which products to start with the cellulose sheet masks have gained cult status within the beauty world, as has the Jeju Orchid Enriched Cream.

innisfree Fermented Soybean Bio Cellulose Mask, $7, Adore Beauty

Glow Recipe

Chances are you recognise this K Beauty brand for it’s super colourful, super cute and fun packaging.

The brand, founded by two beauty industry veterans Sarah Lee and Christine Chang, Glow Recipe is all about sensory experience and a whole lot of fun.

Standing as another natural Korean skincare brand, Glow Recipe is actually this time built upon the efficacies of fruit extracts to plump and hydrate the complexion. Not unlike Innisfree, Lee and Chang have relied upon sophisticated Korean technology and innovation to create the popular products the brand is known for today.

Powered by fruit enzymes and boasting to target more than one concern, Glow Recipe products work bloody hard. With most options created with a formula to promote a glow from within, it’s clear the brand has been aptly named.

If you’re into clean, cruelty-free, no-nasties products that are effective and super cute, Glow Recipe may just be the perfect K Beauty brand to experiment with.

Glow Recipe Fruit Babies 3.0 – Bestsellers Kit, £29, Cult Beauty


Popularised by celebrities worldwide, and an eye cream sold over 71 million times in just 3 years, AHC is certainly a Korean Skincare brand that should be on your radar.

Born from a privet aesthetic clinic is Seoul, AHC now stands as South Korea’s number one aesthetic skincare brand.

Leading the market when it comes to cutting edge innovation and technologies, these products continue to take the world by storm, especially beyond cult status product, Eye Cream for Face.

With one of these miracle anti-ageing tubes sold every 3 seconds, you’d expect it to yield some beyond amazing results. It does, a formidable celebrity following can vouch for that.

Formulated with peptides and ingredients gentle enough for the delicate eye area, the cream is essentially a vitamin-rich lightweight moisturiser which encourages collagen production. Collagen boosting properties help to plump, brighten and manage signs of ageing.

Endorsed by the likes of ageless beauties Kate Hudson and Anne Hathaway, we can’t think of any reason why you wouldn’t give AHC a try.

AHC Age Defense Real Eye Cream for Face, $59, Myer


A clean beauty brand formulating product with skin-friendly ingredients that alleviate irritation.

When talking to super innovative spaces within the Korean skincare game, COSRX is leading the way in terms of product development. With innovation and technology at the forefront of their brand, even the name sounds super high tech.

Backed by science, and driven by data from consumer feedback and the changing needs of the market, these guys are literally creating super effective products specifically for customer needs.

With innovation sometimes comes unorthodox or unusual product ingredients that you may not find in well-known lines. COSRX is dedicated to creating cosmetic products with high concentrations of active ingredients, some of which seem a little weird. You can expect to find snail mucus amongst other better-known acids such as AHAs and BHAs.

One of the must-try COSRX product customers go gaga for are the hydrocolloid bandages called Acne Pimple Master Patches. If you’re prone to breakouts and picking, these will be great for your skin.

COSRX Hydrium Triple Hyaluronic Moisture Ampoule, $53, Facial Co


Last but not least, Laneige is our final K Beauty brand you need to know about.

Derived from the French word for snow, each Laneige product is built around harnessing the power of water. Described by the brand as Water Science, these guys are all about developing effective skincare that truly hydrates the skin from outside in.

Known best for their ultra-hydrating skincare as well as cosmetics (foundations especially), the self-proclaimed Advanced Water Complexes work hard at keeping your skin fresh and ‘sparkling’.

The formulations themselves are created from three different types of water, mineral and still, and help tackle concerns of dry, dull and ageing skins.

Which such an emphasis on skin hydration it should come at no surprise that one of the most popular product categories at Laneige are masks. An additional surge of hydration can be found when using best-sellers Water Sleeping Mask and Lip Sleeping Mask.

Perfect for those living in climates harsh for the skin, Laneige is the thirst your skin is craving! So drink up!

LANEIGE Multi Deep-Clean Cleanser, $30, Sephora