5 Beauty Brands with Shade Inclusivity at the Helm

New York drug-store makeup institution Maybelline is not only one of the best fits bringing us luxury dupes, but also a very impressive shade library when it comes to base products.

The giant’s Fit Me Foundation comes in a whopping 36 shade offering which makes it one of the most inclusive foundations on the market, worldwide.

Not only are the shades diverse in terms of pigment range, but the low price point makes it such as an accessible product for those who aren’t able to fork out for Fenty prices.

The sheer, (pun intended), fact that Maybelline have one of the most impressive distributions of any beauty brand, also adds another argument of amazing accessibility, 129 countries to be exact.

This calibre of accessibility means that most young ones around the world, dabbling with makeup for the first time, will be able to invest in a brand that stock a shade that suits the colour of their skin perfectly. We cannot emphasise how important this is in terms of representation for the youth of colour!

All of this aside, the Fit Me foundation is also highly regarded as a beautiful finish, fabulous quality and an amazing value product. We are certainly here for it, well done Maybelline.

Maybelline Fit Me! Matte and Poreless Mattifying Liquid Foundation 30ml, $21.95, RY

The professional make-up brand born out of French giant LVMH, Make Up For Ever might not necessarily be on your radar yet, but we’re here to tell you it needs to be.

The brand’s purpose is to ‘help every woman embody who they really want to be each day’, which we think they’re actually serious about when looking at their very diverse shade offering.

The brands cult-status foundation Ultra HD is available in 45 shade variations. Coming in a little pricier than Double Wear, the formulation is certainly very different in comparison. The finish is a flawless, natural coverage which gives the illusion of untouched skin but in a perfected way.

Feeling like a second skin, this foundation is easily buildable to achieve your desired coverage. Not to mention perfect for most skin types and textures, Ultra HD is an amazing base for almost every skin out there.

Available at beauty retailers like Adore Beauty and Sephora, this best kept secret in artist-kit quality should be part of your daily routine immediately.

Created for professionals and used by you, Make Up For Ever are certainly making waves in the inclusive beauty space and helping to bring a vibrant confidence to skins all over the world.

MAKE UP FOR EVER Ultra HD Foundation 30ml, $67, Adore Beauty

Now for the new kid on the block! Milk Makeup is marketed as being ‘every millennial’s little darling’ and we can see why.

Boasting core values of diversity, inclusivity, respect and freedom, the brands’ goal is to provide their consumer base with the tools to allow them to look whichever way they want. Whether glam is your jam or al-natural is your go-to, Milk have the products to get you there, no matter your gender, skin tone or age.

The New York outfit are all about self-expression and self-love. Milk’s offering of differently presented foundation products, in a wide variety of shades, allow each and every being to properly express themselves in the medium they prefer, and with the perfect match to their skin’s tone.

For those preferring a fuller coverage, we cannot recommend the Milk Flex Foundation Stick, enough.

This formula seamlessly becomes one with your skin thanks to elastic-mimicking ingredient marshmallow root extract. The stick format glides on for quick, mess-free application and leaves a beautiful full finish with moisturising complexes to avoid an unnatural appearance.

Boasting a complete product range that is vegan, cruelty and paraben free, this new makeup line is certainly ticking a lot of boxes for consumers.

MILK MAKEUP Flex Foundation Stick 10g, $55, Sephora