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The It List 23 June 2022

32 Foundations That Are Skin-Tone Inclusive

Inclusivity means every skin tone.

When it comes to beauty, one shade does not fit all, and diversity is vital. We have selected 32 brands embracing inclusivity and extending their foundation shades beyond the basic.


Words By Cara Briggs

UOMA Beauty Say What?! Soft Matte Foundation

UOMA Beauty has brought us 51 shades of ‘second-skin’ foundation. Formulated with a ‘soft-matte’ finish, this foundation brings lightweight, yet long-lasting goodness that will blur pores and imperfections for an airbrushed finish. Designed to be full coverage, a little goes a long way with UOMA’s foundation.

UOMA Beauty Say What?! Soft Matte Foundation, was £29.50 now £16.25, FEELUNIQUE

FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation

Rihanna’s Fenty Beauty has led the way with shade inclusivity of foundations. The best-selling Pro Filt’r Soft Matte Longwear Foundation comes in 50 diverse shades. Formulated to deliver smooth buildable coverage, this oil-free foundation is sweat and humidity-resistant and won’t block your pores. Both long wear and lightweight, it will blend seamlessly into your skin.

FENTY BEAUTY Pro Filt’r Soft Matte Longwear Foundation, $56, Sephora

Rare Beauty Liquid Touch Weightless Foundation

Rare Beauty has created its Liquid Touch Weightless Foundation in 48 buildable shades. Crafted with the texture of a serum, this product blends into the skin to smooth tone without clogging your pores. The addition of lotus, gardenia, and white-water lily enhance this product with an element of nourishment for the skin.

Rare Beauty Liquid Touch Weightless Foundation, $49, Sephora

MAKE UP FOR EVER HD Skin Foundation

HD Skin Foundation is a buildable, semi-matte product from Make Up Forever. Available in 40 shades, this range also accounts for every skin tone. Its formulation is free from products that are derived from animals and its packaging is eco-friendly. Its sweat-resistant formula assures you will have coverage in all climates.

MAKE UP FOR EVER HD Skin Foundation, $66, Sephora

Too Faced Born This Way Foundation

Too Faced has created the award-winning foundation Born This Way, which blends into the skin for a naturally radiant finish. Although medium to coverage, its formula delivers a ‘second skin’ effect that leaves the makeup undetectable. Enriched with ingredients such as hyaluronic acid, this formula looks to improve fine lines and skin hydration.

Too Faced Born This Way Foundation, £32, FEELUNIQUE

Yves Saint Laurent NU Bare Look Tint

YSL Beauty‘s NU Bare Look Skin Tint is a dual product that can be used as a tinted moisturiser or a lightweight foundation. The product is multitasking at its best, blending skincare and makeup in one. Created with a base that’s 90% skincare the infusion of hyaluronic acid and glycerine helps to boost hydration and glow. This skin tint has been designed to suit any skin tone, whilst letting your natural radiance shine through.

Yves Saint Laurent NU Bare Look Tint, $45, Harvey Nichols

Charlotte Tilbury Airbrush Flawless Foundation

Charlotte Tilbury Airbrush Flawless Foundation is a cult favourite for many. This full-coverage foundation has been designed in a soft-matte finish that looks to leave your skin airbrushed. Created in 44 diverse shades, this range is sweat and transfer-resistant, ensuring long-lasting coverage. The infusion of nourishing ingredients has also been achieved cruelty-free!

Charlotte Tilbury Airbrush Flawless Foundation, £36, FEELUNIQUE

Morphe Filter Effect Soft-Focus Foundation 28ml

Morphe Filter Effect Soft-Focus Foundation is a medium to full coverage product that looks to hydrate and nourish the skin throughout wear. Designed to blur imperfections and pores, this product does exactly what its name suggests and creates a soft-focus effect. Available in 40 different shades, there is a long-lasting option for everyone.

Morphe Filter Effect Soft-Focus Foundation, £18, FEELUNIQUE

Giorgio Armani Luminous Silk Foundation

Armani’s Luminous Silk Foundation has become a favourite amongst many for its weightless, silk-like texture. Achieve a flawless canvas, no matter your skin, with 40 shades to choose from. Its oil-free formula won’t clog your pores and allows for buildable coverage without the shine.

Giorgio Armani Luminous Silk Foundation, $105, Sephora

ESTÉE LAUDER Double Wear Stay-in-Place Makeup SPF10

Setting the standard inclusivity, Estee Lauder’s Double Wear Stay-in-Place Makeup delivers 60 diverse shades in its range. This flexible product is built with 24-hour wear longevity, as well as being sweat and waterproof, this formula has been built to withstand it all. Another bonus of this multi-wear product is its added protection of SPF.

ESTÉE LAUDER Double Wear Stay-in-Place Makeup SPF10, $58, Harvey Nichols

IT Cosmetics Your Skin But Better Foundation + Skincare

IT Cosmetics Your Skin But Better Foundation + Skincare is a product that fuses the world of makeup and skincare into one bottle. This foundation is designed as a lightweight but medium coverage that looks to improve your skin whilst you wear it. Infused with skin-enhancing ingredients like hyaluronic acid, aloe vera extract, and vitamins E & B5, this foundation looks to even skin tone and improve texture.

IT Cosmetics Your Skin But Better Foundation + Skincare, £32.50, FEELUNIQUE

Jouer Cosmetics Essential High Coverage Creme Foundation

Jouer Cosmetics Essential High Coverage Creme Foundation has brought us a long-lasting, full coverage product, that instantly creates a matte airbrush feel. This liquid formula is oil-free and infused with enriching ingredients such as hyaluronic acid for added hydration. With a range of 50 shades to choose from, Jouer has created a product that will suit any skin tone.

Jouer Cosmetics Essential High Coverage Creme Foundation, $57.42, Cult Beauty

MILK MAKEUP Flex Foundation Stick

Milk Makeup has created the Flex Foundation Stick which is everything the name suggests; ‘flexible’. The infusion of marshmallow root extract gives it the elasticity that allows it to seamlessly blend into the skin. The stick formula is anything but dry thanks to the added hydration of ingredients like blue lotus and chamomile.

Milk Makeup Flex Foundation Stick, $55, Sephora

Huda Beauty #FauxFilter Luminous Matte Liquid Foundation

Huda Beauty has brought us the life-proof product known as #FauxFilter Luminous Matte Liquid Foundation. This full-coverage foundation has been proven to last 24 hours, guaranteed not to transfer or fade. Alongside its long-wear formulation, it is oil-free ingredients are non-comedogenic meaning it won’t block your pores and will give you a luminous-matte finish.

Huda Beauty #FauxFilter Luminous Matte Liquid Foundation, was £34 now £18.70, FEELUNIQUE

Makeup Revolution Conceal & Define Foundation

Makeup Revolution has brought us their full coverage Conceal and Define Foundation, available in 40 shades. This creamy formula is oil-free and lightweight, giving the option of buildable coverage. Its semi-matte finish won’t settle into fine lines or pores, creating an airbrushed complexion. The duality of this product is its full coverage acts as both a concealer and foundation.

Makeup Revolution Conceal & Define Foundation, $17, Beauty Bay

E.L.F. Cosmetics Flawless Satin Foundation

The Flawless Satin Foundation from elf Cosmetics is a budget-friendly option for those wanting buildable coverage and a semi-matte finish. Available in 38 shades, this liquid foundation offers a lightweight formula that evens and hydrates the skin to create a flawless base. What’s more? It is vegan and cruelty-free.

e.l.f. Cosmetics Flawless Satin Foundation, $15.25, Beauty Bay

Danessa Myricks Beauty Vision Cream Cover

Danessa Myricks Beauty Vision Cream Cover is a multitasking product that offers the coverage of foundation and concealer. Its adaptable formula can be added to your day cream to create a lighter coverage without compromising on radiance. Crafted with vitamin E, this foundation looks to nourish your skin whilst you wear it.

Danessa Myricks Beauty Vision Cream Cover, $51,48, Cult Beauty

Benefit Hello Happy Flawless Brightening Foundation

Hello Happy Flawless Brightening Foundation from Benefit is a medium coverage yet lightweight formula. The flawless finish of this liquid is created using photochromic pigments that adapt to brighten skin in any lighting. The ingredients such as hyaluronic acid and flower acids seek to hydrate and refine skin. Additional layers of this formula can create a full-coverage finish.

benefit Hello Happy Flawless Brightening Foundation, was $46 now $31, Harvey Nichols

Hourglass Vanish Seamless Foundation Stick

Hourglass Vanish Seamless Foundation Stick offers a high concentration of pigment, creating a full coverage with minimum product. The need for minimal product creates a lightweight feel for the skin. Its creamy formulation ensures the stick blends as its name suggests, seamlessly. Its coverage of imperfections lasts for 12 hours and is available across 32 shades.

HOURGLASS Vanish Seamless Foundation Stick, $89.10, Cult Beauty

ANASTASIA BEVERLY HILLS Luminous Foundation

Anastasia Beverly Hills has brought us their Luminous Foundation with medium coverage and a natural finish. Its water resistance and long-wearing formula ensure your skin is looking seamlessly radiant after a day of wear. Created in 50 shades, this formulation has been dermatologically tested and won’t clog your pores.

ANASTASIA BEVERLY HILLS Luminous Foundation, $71, Sephora

NYX Professional Makeup Cant Stop Wont Stop 24 Hour Foundation

NYX’s Cant Stop Wont Stop 24 Hour Foundation is a full coverage, matte formula available in a myriad of tones to suit any skin shade or undertone. This creamy liquid is lightweight and transfer-proof, lasting up to 24 hours of wear. Its long-lasting wear and pigmented formulation only add to its budget-friendly element.

NYX Professional Makeup Cant Stop Wont Stop 24 Hour Foundation, $30, ASOS

Lancôme Teint Idole Ultra Wear Foundation

Lancome has brought us Teint Idole Ultra Wear Foundation in 45 diverse shades. It delivers 24 hours of long-lasting airbrushed skin, that is lightweight as it is buildable. Available in a medium to full coverage formula it smooths and evens all complexions to create a velvety, matte finish.

Lancôme Teint Idole Ultra Wear Foundation, $65, Myer

M.A.C Studio Radiance Face & Body Radiant Sheer Foundation

M.A.C has nailed multitasking with their Studio Radiance Face & Body Radiant Sheer Foundation. This sheer product is lightweight but offers buildable coverage for an all-day radiant glow. It is hydrating quality adds moisture back into the skin without blocking pores. Its waterproof formula allows for 8 hours of long-lasting wear.

M.A.C Studio Radiance Face & Body Radiant Sheer Foundation, $56, Myer

NARS Sheer Glow Foundation

NARS Sheer Glow Foundation is a cult favourite known for its radiant ‘second-skin’ finish. It offers buildable natural coverage paired with hydration and glow. Formulated with skincare benefits it strives to even and brighten the skin. Available in 40 different shades, NARS sheer glow offers luminosity for everyone.

NARS Sheer Glow Foundation, $‌58, Harvey Nichols

ZOEVA Authentik Skin Foundation

Authentik Skin Foundation from Zoeva is enhanced with the nourishing ingredient of rose hip oil to bring buildable, radiant coverage. Its lightweight formula is hydrating and packed with antioxidants that protect and enhance the skin barrier. Choose from 44 different shades with a variety of undertones to find your best fit.

ZOEVA Authentik Skin Foundation, was $49 now $24.50, Sephora

KVD BEAUTY Lock-It Liquid Foundation

Lock it Liquid Foundation from KVD Beauty is an intensely pigmented formula that only requires a drop to offer the coverage you need. Its full coverage is long-lasting and transfer-resistant, ensuring you maintain a flawless base all day long. Being sulphate and paraben-free means it is suitable for all skin types.

KVD BEAUTY Lock-It Liquid Foundation, $54, Sephora

BOBBI BROWN Skin Long-Wear Weightless Foundation SPF15

Bobbi Brown has brought us a multitasking product for all your skin needs with their Skin Long-Wear Weightless Foundation SPF15. Combining skincare ingredients, the coverage of makeup and the protection of an SPF, it’s a triple threat. With a 16-hour medium yet lightweight coverage, infused with oil-controlling ingredients and SPF, this foundation will have all your bases covered.

BOBBI BROWN Skin Long-Wear Weightless Foundation SPF15, $72, THE ICONIC

SEPHORA COLLECTION 10HR Wear Perfection Foundation

Sephora has created their 10HR Wear Perfection Foundation designed to enhance your complexion with their lightweight buildable coverage. Infused with vitamin e and hyaluronic acid, this product works to protect and improve skin health throughout wear. What’s more? this skin tone inclusive range is also budget-friendly.

Sephora Collection 10HR Wear Perfection Foundation, was $32 now $16, Sephora

GUCCI Fluide de Beauté Fini Naturel Foundation

The luxury Italian powerhouse Gucci has made strides in the makeup world with their product Fluide de Beauté Fini Naturel Foundation. This lightweight, buildable liquid seeks to enhance your complexion by evening skin tone and concealing imperfections. Its hydrating formula is perfect for drier skin types as it adds hydration back into the skin barrier throughout wear.

GUCCI Fluide de Beauté Fini Naturel Foundation, $80, Harrods

SISLEY Phyto-Teint Nude

Phyto-Teint Nude foundation from Sisley offers sheer coverage and a radiant finish for an ultra-natural glow. Formulated with a satin finish, the infusion of skincare into its ingredients offers to plump and smooth skin texture. Its lightweight formula provides a ‘your skin but better’ result for those wanting a bare skin feel.

SISLEY Phyto-Teint Nude, $115, Harvey Nichols

PAT MCGRATH LABS Skin Fetish: Sublime Perfection Foundation

Pat McGrath Labs have created Skin Fetish: Sublime Perfection Foundation a medium coverage product available in 36 inclusive shades. This liquid formulation is infused with a Vita-Serum Complex which aims to moisturise and protect the skin barrier throughout wear. Its soft-matte, natural finish creates a filtered glow for all-day wear.

PAT McGRATH LABS Skin Fetish: Sublime Perfection Foundation, was $111 now $77.70, Sephora

NARS Light Reflecting Foundation

NARS has brought us another inclusive range with their Light Reflecting Foundation. With medium but buildable coverage and a natural finish, it is suitable for all-day wear. Its formula is infused with skincare-based ingredients to improve and protect the skin barrier even once make-up has been removed.

NARS Light Reflecting Foundation 30ml, $65, Harvey Nichols