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Reebok Brand

In 1895, fourteen year old Joseph Foster created the first pair of spiked running shoes in his bedroom, above his father’s sweet shop in England. Little did he know, this would be early stages of the global brand Reebok. Once his ideas progressed, his two grandsons expanded on his work to create the fitness and sports brand “Reebok”, named after the African Antelope the grey rhebok.

Today, Reebok is known globally as one of the most popular sports and lifestyle brands worn by icons such as Venus Williams, Greg Norman and even Jay-Z. The brand has a strong focus to ‘Always Challenge And Lead Through Creativity’ and every decision is centred around this ethos with their shoes, workout clothing and accessories made to help consumers reach their full potential.

The brand has also grown to have a strong charity focus and created a Global Corporate Citizenship platform to help underprivileged youth live healthy and active lives.

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